Archive | December, 2012

JWT Intelligence — Trends for 2013

The end of the year = predictions for the upcoming year. All of them are interesting but the one I really put stock in is JWT‘s annual trends report. They invest a huge amount of time and money to cialis bathroom explore and investigate our culture and I’m always impressed by the line-up of experts […]

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The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)

The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs. Let’s now turn our attention to the characteristics the right marketing metrics should have […]

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7 BEST Social Media Moments of 2012

As 2012 is coming to an end, let us look at the top 7 social media moments of the year. 1. Gangnam Style Wave Gangnam-Style by PSY Gangnam Style by PSY has been crowned as the most viewed video of all time in Youtube history. It has closed to 1 billion unique views which means that 1 […]

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Why Santa HATES Call Tracking

We love Santa. The idea of a chubby old man shimmying down a chimney to bring toys to little girls and boys is awesome. Santa is the freaking man. He has flying reindeer, defies laws of space and time on Christmas Eve, and still maintains his rotund figure despite constant work-related stress. Additionally Santa possesses some […]

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Five trade show mistakes to avoid

Mistake #1: Not having a pre-game plan. Trade shows are one of those things that sneak up on you. You’re going to have to be out of the office for a few days, you need everything shipped in advance and you’re juggling your regular work. But the prep work should be done months in advance, […]

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How to Avoid and Manage Social Media Disasters?

How to avoid and manage social media disaster? No companies in the world today will want to experience what we call, social media disasters. Social media disaster can affect both the brand reputation and potential business badly, due to the lack of trust and confidence among the customers. And the scary part is, social media […]

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