Mobile Marketing Statistics: Updated Edition

mobile marketing
Every few months researchers coms out with some new mobile marketing statistics that describe the frenetic pace at which mobile is growing. Our goal in this article is to provide you with some updated statistics on the status of mobile marketing’s growth, how company’s are using mobile marketing and how consumers are engaging with companies via their mobile devices.

Here are the coolest statistics about mobile we’ve found recently. Please enjoy them in their full awesomeness.

Phone calls and map look-ups are the most common actions following a mobile search (Source: Mobile Marketer)

Mobile callers convert to customers 10x to 15x more than web leads (Source: ContactPoint)

66% of marketers did run mobile campaigns in 2011 (Source: Chief Marketer)

40% of marketers say they just ‘assume’ that their target consumers are using mobile, but they have no firm insight into what they do on mobile devices (Source: Chief Marketer)

The growth of the iPhone was 10 times faster than the growth of America Online (Source: Nielsen)

It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message (Source:

73% of mobile searchers say they search for business phone numbers and call those business (Source: Nielsen)

70% of all mobile searches result in action within 1 hour (Source: Mobile Marketer)

91% of all U.S. citizens have their mobile device within reach 24/7 (Source: Morgan Stanley)

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5 Responses to Mobile Marketing Statistics: Updated Edition

  1. Glenn October 23, 2012 at 5:29 am #

    This data is quite revealing: the data seams to support that “email” has now become a “Lean Back” action, where “Mobile Phone” is now the “Lean Forward” action….

    Emails now sit on your computer, until your daily ritual of checking them occurs.
    Mobile Phones, you are accustomed to responding quickly, “Answering”,”Texting” or taking action now via some fabulous App.

    In which, should inform all business people to look into a mobile phone Champaign, even to include QR (quick response) bar codes.

    Thank You for this information

  2. Conor McAleavey November 7, 2012 at 7:47 am #

    Look into someones email inbox and you are likely to see many many unread emails. Look into someones text message inbox on their phone… how many will you see that are unread? Flat Zero.

    Says it all really.

  3. Cal November 8, 2012 at 6:09 am #

    “Mobile Phone” is now the “Lean Forward” action….
    My opinion is that the Lean Forward has evolved into an “Actionable Moment”.
    Is this what we all are reaching out for… A Call To Action?

    Most use of mobile phone, is actionable, meaning we are out and about and need NOW information to make our choice, where its a show we want to see, or a product we need to purchase now.. to, finding dinner some where.

    We also respond to re-actionable moments with responding to your text msg, or information that was requested or photos that you share.

    However you look at this, it is the “Call To Action” we desire.

  4. Randy Guzman December 3, 2012 at 1:18 am #

    I have been searching this kind of facts.Thanks for sharing.

  5. August 24, 2013 at 1:33 pm #

    These are some great stats. Is it ok to write some articles using these statistics? Just wondering as that would be a great addition to my services site. Thanks for some great stuff that will make any new potential clients make a more informed decision on whether they need mobile in their marketing efforts. (We already know they do) Thanks a lot. I’ll be coming back often to learn and get some great facts.