Posted by Jason Wells, October 17, 2012
Every few months researchers coms out with some new mobile marketing statistics that describe the frenetic pace at which mobile is growing. Our goal in this article is to provide you with some updated statistics on the status of mobile marketing’s growth, how company’s are using mobile marketing and how consumers are engaging with companies via their mobile devices.
Here are the coolest statistics about mobile we’ve found recently. Please enjoy them in their full awesomeness.
Phone calls and map look-ups are the most common actions following a mobile search (Source: Mobile Marketer)
Mobile callers convert to customers 10x to 15x more than web leads (Source: ContactPoint)
66% of marketers did run mobile campaigns in 2011 (Source: Chief Marketer)
40% of marketers say they just ‘assume’ that their target consumers are using mobile, but they have no firm insight into what they do on mobile devices (Source: Chief Marketer)
The growth of the iPhone was 10 times faster than the growth of America Online (Source: Nielsen)
It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message (Source: CTIA.org)
73% of mobile searchers say they search for business phone numbers and call those business (Source: Nielsen)
70% of all mobile searches result in action within 1 hour (Source: Mobile Marketer)
91% of all U.S. citizens have their mobile device within reach 24/7 (Source: Morgan Stanley)
Originally Posted on LogMyCalls.com.