Drew McLellan is the author of 99.3 Random Acts of Marketing and writes a weekly column for Iowa's business journal. McLellan is a national speaker, a blogger, and owner of a marketing agency in the Midwest. See full bio
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009. Dan is the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation. See full bio
Jacky is a professional writer who teaches modern marketing & social media skills that are not taught in textbooks. He is also one of the top 40 influential Twitterers in Singapore. Jacky is also the published book author of “Social Smart – Manage Smart Consumer on Social Media" See full bio
Francisco Perez is a Business & Inbound Marketing Consultant, an Online Entrepreneur, and founder of iblogzone.com. His main objective is to help startups and small business owners achieve success with their online ventures. See full bio
Jennifer is an award-winning communicator, marketer and brand strategist. She is AVP of Marketing at Unity Health Insurance - affiliate of UW Health. She is also on the BOD and Senior Advisor at Concentre Communications, Inc. Drawing on 25 years of broad international communications and marketing experience, Jennifer leads the company's marketing team and provides senior-level strategic counsel and brand marketing expertise. Her broad background gives her a unique strategic understanding of the dynamics of the business environment. See full bio
Randy Shattuck is a senior marketing executive, entrepreneur, and founder of The Shattuck Group, a Silicon Valley based marketing firm that empowers professional service companies to reach their growth objectives. See full bio
I’m not sure how, or why this happens, but a few times per quarter I receive requests from a variety of people who are either thinking about a transition, transitioning, just displaced or otherwise looking to go from where they’re at to a better place in their career, and somehow that intersects with marketing, and so I get a call. I love doing this. I really do. Yet I’m so surprised at the simple things that I find myself thinking and sometimes recommending during or after these meetings.
This is a random collection of a few things that come up routinely as thoughts or advice during those conversations. Do with this what you will, as this advice is worth what you’ve paid for it.
Are you connecting with all of the people at the types of places you’d like to work / volunteer / run / whatever? Meaning, have you reached out, done a few LinkedIn searches and have a networking plan for the foreseeable future?
Moreover, do you know who your ideal audience / workplace / company / organization looks like and where to find them? I recall reading a story last week where the would-be hire basically told the hiring manager that this was a temporary gig until something i his field came in and that he really didn’t even know what the company did. Sorry, you all know this, but that’s the wrong answer.
Can you show a potential employer how YOU can add value, and that you’ve really thought about this and care about their business. When I interviewed at Warner Bros for the Sales Force Automation manager job, I had 4 pages of questions. I was serious. They knew I was serious about SFA and WB. I got the job. There was no real dispute who they should hire. Are you as committed to your craft and an organization?
What variety of experience do you have? I’m a fan of getting a range of experiences so that I can add more value over the long run. When I was doing sophomore networking (or whatever we called it) I still remember a gentleman from a local company saying “go work for a big company first, learn all of the systems and processes, and then start your own company.” Solid advice, and it’s paid dividends. I can understand getting into a groove, but research has shown just how quickly that groove can become a run.
Speaking of grooves, know when you’re in one, and know when you’re becoming stuck in a rut. I know, change is a real bitch. But seriously, the endeavor to learn is so thrilling, why not change before you need to and pursue something
Did you think about where you want to be in 5, 10, and 40 years. I have. Yes, I have. Leaving college in 1999 – I said “MBA by 30, Ph.D by 40, teaching and consulting by 45.” That was my retirement and life plan. Things have changed. I get the fulfillment of teaching and consulting every day. I have since I was in my late 20′s. I don’t have my MBA or terminal degree yet, but I’ve already achieved the ends I was hoping to get to with those. We’ll see what happens, but the point is, have a plan, and have a l-o-n-g r-a-n-g-e plan that you’re working toward.
Are you always learning? I know how boring business and marketing books can be to read, I read them every day. That’s also a critical component to staying on top of your field.
Thinks about what kind of education you need to make yourself better. I just saw a resume from a person who does SEO/PPC work, and they’ve gone through all of the courses that I would send someone through if I were to upskill them on those concepts for my team. Brilliant. You’re getting the gig when everyone else is just grasping.
Seek out feedback. Negative feedback is a bitch to take sometimes, but it’s likely the most memorable of all the feedback you’ll get and you are likely to make changes on account of that uncomfortable interaction. Thrive on change, positivity and looking forward, and no amount of negative feedback can pull you backward.
Is your LinkedIn profile up to date? Well, I looked, and it’s not. I Google your name and your online presence, is, well, it’s shit. You need to work on that. If I look you up and can’t find you, that’s creepy. What have you been doing with your life? Have a reasonable digital presence (you don’t need to be a social media whore to have a great online presence that a would-be employer will respect).