Archive | October, 2012

Write so they will hear you

Most people, when faced with the blank screen on their computer and a deadline for a new marketing piece looming, get a little uptight. It’s intimidating to capture everything you want a prospect to know and share it in a compelling way. Your product or service is superb and bull viagra you have so much […]

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Social Marketing and Relationship Building

Social marketing is all about building relationships. Using social media such as Facebook, Twitter, LinkedIn, Google+ and YouTube are great additions to your customer relationship management (CRM) tools. Staying social allows you to stay in touch and engage with your customers. Social marketing is all about strategy, listening and community engagement. All brands need to […]

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How has Social Media Changed Our Marketing Landscape?

Everyone Now is a Social Media Expert! Photo Credits: ToonDoo.com Social media has changed the way we market our brands in 2 basic ways. First, the brand is no longer under the control of the marketing manager nor anyone else in the company, it now under the control of the CUSTOMER. Customer is Controlling Your […]

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Mobile Marketing Statistics: Updated Edition

Every few months researchers coms out with some new mobile marketing statistics that describe the frenetic pace at which mobile is growing. Our goal in this article is to provide you with some updated statistics on the status of mobile marketing’s growth, how company’s are using mobile marketing and how consumers are engaging with companies […]

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Are you Marketing Smart

Marketing Smart by my friend John Gumas from Gumas Advertising is a collection of proven strategies and tips to help you take on your competitors and win! The book is straight-forward, pragmatic and actionable! Be prepared to dog-ear, highlight and nod your head as you read. You know online pharmacy russia I don’t love books […]

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Facebook Talk Density – In Depth

Understanding Facebook Talk ‘Density’ Talk density on Facebook, in my opinion, is one of the important factors in determining the effectiveness of your Facebook business page. It is also one area where you can analyse the social media strategy of your business competitors. Definition of Facebook Talk Density Your talk density is the percentage of […]

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7 Social Media Lessons from the Amy Cheong Saga in Singapore

(This article is first published on Singapore Business Review) With immediate effect, Ms Amy Cheong, the former Assistant Director of NTUC membership division, was fired from her job, for her hateful and disrespectful Facebook posts with regards to Malay void deck weddings. Signs of the Social Network Times by The Joy of Tech Her posts on […]

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The Role of Collateral in a Digital Age

Traditionally, marketers have used printed collateral to communicate key messages and build a consistent brand image among customers and prospects. Now that email and the web are our primary means of information exchange, there are new considerations for what we used to call “collateral.” The printed collateral piece, truthfully, is not often printed – or […]

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Desperate makes us both feel cheap (pricing strategy)

Your pricing strategy should never be accidental. It’s a precio cialis 10mg vital element in your marketing mix. Let me give you an example: We use viagra x an outside vendor to provide extranet services for our scholarships for canadian cialis spoof commercial pharmacy buy online pharmacy canada students clients. We’d been with them for […]

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