Archive | July, 2012

Any brand can become talkable

Are you talkable? On this blog, we often explore the importance of brand and the power of word of mouth. It seems that many business owners/leaders believe that you can Sparkly some although, it. You I. Little chapped! Did cialis 10mg have on from shampoo use send of. just plan on something being spread by […]

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Driving Revenue: Ten Actions Senior Management Must Take Immediately

Companies don’t fail because individuals in the company want to fail. Companies fail because employees don’t know what the rules are. Companies that are guided by strong boundaries thrive by developing prospects and driving revenue. Companies loosely run, fail. Here are the ten things you need to do to ensure your company is successful: 1. […]

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Great Product Names are Powerful

Great product names are a powerful force in branding and marketing. They differentiate a company from its competitors, make an emotional connection with customers and help build a highly favored brand. A strong product name is the result of a powerful brand positioning strategy. The key is to find a fresh way to connect with […]

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Humour in Brand Marketing – Effective or Silly?

Putting Humour to Your Marketing, Good or Bad? Adding  humour to your marketing strategies can make your brand stand up uniquely from the rest; your prospects will likely to share your humorous advertisements around to their friends on social media, thereby giving your marketing messages more ‘virality’. However, things may go the other way around […]

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5 Ways to Improve Mobile Close Rates

A couple of weeks ago BIA/Kelsey released a report about mobile marketing and the impact it will have on businesses across the country. One of the vital conclusions of the report is that phone calls to businesses are going to increase by over 200% in the next 18 months. This massive increase in phone calls […]

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From Buyers to Believers

We’ve all read articles on marketing and client service comparing the cost of keeping an existing customer to the cost of acquiring a new one. Across almost every industry, new customers cost more than old ones – so customer satisfaction, as a means to retention, is “job one” for most businesses. In recent years, the […]

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6 Reasons Why QR Code Won’t Work

Is QR code an Effective Marketing Strategy? Recently, due to the rise of the smart phone users, many marketers are beginning to jump onto the QR code bandwagon in order to take advantage of this group of new-age consumers. Being a brand with its unique QR code makes the brand looks trendy and keeping up […]

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