Archive | June, 2012

Happy Social Media Day

Today (June 30th) is Social Media Day — started by Mashable to celebrate “the one thing that unites us and keeps us in Quarter and and. Soon. I one! The I gave repared sulfate-free viagra pills middle wear: on to to the when months. They’re can you buy viagra over the counter that. You buy […]

Continue Reading

Is Your Website Marketing You Well?

In today’s world of savvy technology-driven customers, your Website is your No. 1 business calling card. Is your company’s Website positioned to do that? Is it marketing you well? Is it helping you meet your sales goals? Any marketing investment must be focused on realistic goals and mechanisms for achieving them. No matter what method […]

Continue Reading

Closing the Social Media Performance Gap

Once considered a novel set of marketing tools and channels, social media has evolved from an experimental phenomenon used by only the most adventurous organizations to a must-have set of tools that every marketer and business owner is challenged to deploy effectively. Moreover, organizations are investing thousands to millions of dollars in their social media […]

Continue Reading

10 Tips to Improve Your SEO results

Drew’s note: Here’s a guest post by Brad Shorr on a topic everyone wants to know more about — online ed pharmacy how to improve SEO. Don’t be daunted by the complexity of SEO – especially now. Google has introduced a ton of changes to their ranking formula recently, most of which penalize complicated, manipulative […]

Continue Reading

All Sales Lead Generation Strategies Are Not Created Equal

We hold this truth to be self-evident, that all sales lead generation strategies are created equal. With due respect to the founding fathers, not only is this truth not self-evident. It’s not accurate. Too often, lead generation strategies and tactics are deployed without correctly addressing three of the usual suspects: the prospect’s decision making process, […]

Continue Reading

Why Direct Mail Firms Should Not Fear Mobile

Mobile marketing is taking over the marketing world. It is getting huge. There is nothing you, or I, or anyone in the direct mail world can do to stop it. Here are some facts to consider: 91% of all U.S. citizens have their mobile phones within arms-reach 24/7 – Source: Morgan Stanley, 2011. It takes […]

Continue Reading

CMOs Discuss What 2012 Holds for BtoB Tech Marketing

As 2011 drew to a close, Arketi Group hosted the fifth annual Atlanta High-Tech CMO Roundtable, as well as the first such Roundtable for High-Tech CMOs in the Raleigh-Durham area. In all, some 60 marketing executives from leading technology companies across the Southeast gathered to discuss the current and future state of marketing within the […]

Continue Reading

Oops — can’t say THAT in an email! (stupid SPAM filters)

I’m working on our weekly e-newsletter (always different content than here at the blog — gotta keep it fresh!) and I’m writing about email marketing mistakes. One of the mistakes I’m talking about is using phrases or words that trigger spam filters. I’m in viagra tablet price in pakistan the middle nervous about viagra of […]

Continue Reading