Archive | May, 2012

Finding Your Niche in a Crowded Marketplace

In a Crowded Marketplace, You Need to Find Your Niche Fast as to Gain a Bigger Share of the Market There might be times when you have the kind of feeling that to compete in a crowded marketplace is highly difficult for you especially if you are a new business; the winners are usually the […]

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Your Website Should Increase Your Sales Efforts

Wouldn’t you like to hire a salesperson that presents your Company exactly as you want? One that always looks great? Never has an off month? That works 24/7? That has no learning curve? That requires no commissions, raises or bonuses? Whose salary may not be much more than an annual minimum wage? That salesperson is […]

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Improving Conversion Rates: Don’t Forget Phone Calls

Marketers are obsessed with metrics. They measure everything. Someone on every marketing team could tell you what their email click-through-rates are for their latest campaign, they could tell you how many web visitors they’re average a day and how many clicks social media is generating. They could certainly tell you their conversion rates for every […]

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Tips for Powerful Quotes That Get Noticed

News release quotes are often the most underutilized communications tool at a PR pro’s disposal. Wire services are flooded with quotes from executives saying how excited, grateful, honored and thrilled they are about a new partner, employee, award or product release. Let’s get real: who talks like this? Certainly no executives we have met. It’s […]

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Marketing Tip: If You Only Do One Thing, Qualify Your Leads

If you want to stir emotion in a marketing VP, bring up the subject of lead follow up. Few subjects can rile like that one. Leads that are discounted, not accepted or simply ignored can cause otherwise cool-headed marketing execs to pull out their hair, especially after having worked so hard to generate them in […]

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Are you falling behind when it comes to mobile?

I think it is fascinating in a “I don’t viagra price comparison get it” herb viagra review sort of way. We all know that mobile is where digital is headed. We’ve all repeated the “by 2015, the #1 way we will access the internet is through our smart phones” and yet… it seems like most […]

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Is It Time To Say Goodbye?

As BtoB marketers, we know what follows flies in the face of all that’s instinctive. But the time has come for all of us to confront a tough reality – some of our prospect relationships just aren’t working anymore. And it may be time to turn these prospects loose. Today’s metric-rich email, CRM and automation […]

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3 Reasons Why You Shouldn’t Work for ‘Shooting Star’ Companies?

Shooting Stars Companies Rises and Falls in an Instance ‘Shooting star’ companies are what I defined as brand new, short lived and ‘Big Time’ companies which invested heavily on marketing and advertising campaigns without a clear direction of where the company heading in the long term. These companies usually focus on getting quick profits. Shooting […]

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9 Keys to Wicked Awesome Landing Pages

Note from Drew: Every once in awhile I like to open up the blog to a guest with a depth of expertise that I think you’ll benefit from. Here’s Jason Well’s free cialis coupon take on landing cialis 20 mg reviews pages. A few weeks ago I spoke at SES New York about mobile PPC […]

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