Archive | April, 2012

Buyer-driven Communication: Stop Selling. Start Listening.

Public relations and marketing, no matter how good, cannot make a buyer buy. This is especially true in a BtoB environment, where purchasing decisions are often made by committee, impulse buys are rare, and emotions – though not irrelevant – play a secondary role to rational considerations. In today’s information-rich environment, buyers are in control […]

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Outbound vs. Inbound: The Risk Management Issue in the Complex Sale

Companies providing complex, high-investment solutions are facing a significant risk management issue in light of Sirius Decisions and others finding that B2B buyers are self-educating and moving through as much as 70% of the sales funnel before connecting with sales. In the most straightforward terms, the risk is that letting high-value prospects progress that far […]

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Where are digital marketing dollars being spent?

Wondering where people are expending their efforts (and money) when it comes to digital marketing? Take a look at this chart — it’s pretty telling. (This chart is part of the 2012 edition of The SoDA Report, from the Society of Digital Agencies. More on the SoDa Report here.) As you can see, when marketing […]

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The 9 Lives of a Social Media CXO

9 Lives of the Social Media CXO The job of someone managing social media for the average business is not unlike that of the average small business owner. Personally, in my situation, as someone who owns a small business and both manages social media for our business and for our clients’ businesses, both roles boil […]

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Defining and Protecting Your Brand’s Image

Image may be one of the most overused and misunderstood terms in branding. The perception of your image has marketing implications that are significant and important to the success of your business. Strongly branded organizations maximize their value through effective management of their brand and image. Companies that succeed build relationships with stakeholders that transcend […]

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Do you SoLoMo?

I know — it sounds like a line dance but it’s actually a quickly emerging marketing trend that you need to have on your radar. SoLoMo is the combination of social, canadiancialis-pharmacyrx location and mobile. It takes the form of mobile phone apps that combine how long does cialis take to kick in social networking […]

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