Archive | January, 2012

Public Relations = Good Business Marketing

Public relations (PR) is a cost-efficient and effective way to find new customers and build a quality reputation and should be included in your marketing plan. Awareness and a good image are what can set your company apart from your competitors. PR is a carefully planned, sustained effort to establish your identity, maintain credibility and […]

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Attributes of a Well-Qualified Lead

There continues to be a lot of talk about “BANT” (budget, authority, need, and timeframe) in the marketplace. Some managers still hold to the idea that each element of “BANT” must be satisfied in order for a sales opportunity to be truly qualified. I don’t actually believe in this practice, and I’m hopeful that you […]

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6 Newsfeed Marketing Tactics

The Facebook marketing challenge has evolved from accumulating to engaging fans. The new success objective is to efficiently and effectively beat the Edgerank algorithm to get the maximum number of posts onto fans walls and trigger the multiplier effect that places brand content in the NewsFeeds of your fans’ friends. On average only 3-7% of […]

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5 Interesting Views on Technopreneurship From Matt Barrie

I’d like to thank Mr. Matt Barrie, the CEO of Freelancer.com, for giving me this opportunity to interview him on his views and aspects of online entrepreneurship. Freelancer.com is the largest resource for freelancers in the world today–with over 3 million unique users from over 240 countries, territories, and regions. Hi Matt, firstly, I would like […]

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Is Forum Marketing Effective Today?

How do You Tell that the Forum Post is Just a Company Self Talk? With too many self talks on internet forums that are mainly posted by companies owners and their marketing department, genuine prospects and consumers may not get the best review to support their buying decisions. Smart consumers are able to see through […]

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What’s your purple goldfish?

Get your free copy of Stan Phelp’s book! A few years ago, I met generic cialis online Stan Phelps, another marketing guy, online (I think he commented on my blog and we started chatting via email) and before I knew it — we were friends. He was just dipping his toe into the blogging waters […]

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Shattering the 5 Myths of Effective Sales Follow-up

Perhaps the most misunderstood and debilitating part of the average sales process is…the follow-up. This is where your intelligence, your ego, and your empathy can absolutely be your worst enemies to converting prospects. I recently ran into a very talented corporate sales speaker/trainer, Judy Garmaise, who brings a unique focus to the practice of sales follow-up. When she […]

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Am I a Journalist or a Blogger?

I had lunch recently with a group of friends, all journalists – editors or reporters. All, including myself, have a bachelor’s degree in journalism or closely related academic area. We spent many years, learning the ropes, ethically and how to report a story without bias, to have balance and fairness in our reporting. We’ve all […]

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