Drew McLellan is the author of 99.3 Random Acts of Marketing and writes a weekly column for Iowa's business journal. McLellan is a national speaker, a blogger, and owner of a marketing agency in the Midwest. See full bio
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009. Dan is the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation. See full bio
Mike Neumeier, APR is a principal at Arketi Group (www.arketi.com), a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's “Top BtoB Agencies,” Arketi helps its clients use marketing to generate revenue. See full bio
Jacky Tan is an Asia Pacifc Marketing & PR Strategist and a Writer by profession. He is also an avid Twitter fan. Versatile in creating successful brand, media and marketing campaigns for any companies in any industry if they wish to grow their brands in Asia in the shortest possible time. See full bio
Jennifer is an award-winning communicator and brand strategist. She is president of Concentre Communications, Inc. Drawing on 25 years of broad international communications and marketing experience, Jennifer leads the firm's client engagement teams and provides senior-level strategic counsel and branding expertise. Her broad background gives her a unique strategic understanding of the dynamics of the business environment. See full bio
Dana VanDen Heuvel is the founder of The MarketingSavant Group, a consulting-led B2B marketing firm specializing in helping our clients attain a thought leadership position in the markets they serve through social media and one of the leading authorities on thought leadership marketing. See full bio
Randy Shattuck is a senior marketing executive, entrepreneur, and founder of The Shattuck Group, a Silicon Valley based marketing firm that empowers professional service companies to reach their growth objectives. See full bio
Dana VanDen Heuvel is the founder of The MarketingSavant Group, a consulting-led B2B marketing firm as well as a blogger and author of several marketing e-books. See full bio
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Effective metrics on sales performance are highly sought after by those of us trying to produce dashboards helpful to managing the sales cycle. Some metrics would be ideal, but are too costly to measure or just plain impossible to gather data for. Others are too artificially manipulated. We all know how crafty sales people are [...]
