Define your 2012 game plan

Over the past month, I’ve been posing what I hope have been some head scratching, thought provoking questions to help you get ready for 2012.

If you can answer these five questions — I think you’re going to have a solid foundation for your marketing efforts moving forward.

In case you missed [...]

Twitter helps to Build your Branding if you Do it the Right Way.

Twitter is one of the most popular social media platforms today. Unlike traditional mediums, [...]

How to Make People Buy Online?

Do you notice the meaning of the title of the blog post? I have purposely put how you can get people to willingly buy your products from you online and not asking you how to sell things online.

This is what some marketing managers and internet marketing experts failed at [...]

Happy New Year 2012 from Loreen Sherman

In today’s competitive market place businesses need to keep a look out for the best business skills for today. Computer technology is advancing at a very fast rate. Leaders, organizers and marketers know that best work place training requires a synthesis of best practices from proven success stories [...]

As the year winds down, allow me exercise my older, crankier, opinionated and contrarian side in looking at the year ahead. Here are 10 things that won’t happen in 2012 in no particular order.

Mobile Ads Will Explode. Consumers still either resent them or can’t exactly figure out how to use them. Brands can’t efficiently buy [...]

For the past couple years, I’ve shared the results of the JWT annual year-end forecast of trends for the upcoming year.  In the past, we’ve seen predictions for the massive adoption of location based services ( 2010) and the coming of the Non Commitment Culture ( 2011) — both of which have come [...]

In one day alone, millions of people search the Internet, looking for information about companies, products and services. If your Website is not fully optimized on an ongoing basis, you are losing out on a large pool of potential customers.

Even if you have a great Website, it must be optimized so it can be found.

Your [...]

Just for a moment, let’s revisit the GAO’s definition of best practices described in the introduction to the series:

“Best practices are the processes, practices, and systems identified in public and private organizations that performed exceptionally well and are widely recognized as improving an organization’s performance and efficiency in specific areas.”

In this seven-part series, [...]

“We don’t have the time or the skills to write copy for digital content” is the most common reaction I get from clients when discussing their industrial marketing programs. I can sense the confusion in the room or over the phone when I tell them that creating engaging digital content is much more than copywriting. [...]

Sorry if I got your hopes up, but there’s no magic formula for tracking sales generated by your social media campaign. As with more traditional marketing methods, tracking a campaign’s effectiveness is not an exact science. The right method for you depends on the nature of your business, and no matter which method you choose, [...]