What do you really sell?

Over the next few weeks, as we head towards 2012, I’m going to write a series of posts that are designed to get you thinking about your business in a new/fresh way.  I’m going to ask a single question in each post — but I’m warning you, these aren’t [...]

Conventional wisdom—that something called a “lead” can and should be had at consistently lower price points where it will still deliver value—is at the root of a host of sales and marketing problems and deserves a closer look.

The value of a lower cost-per-lead approach may have merit early in the funnel where inbound marketing and [...]

Organizational Leadership How to Define an Explicit Leadership Strategy? Ever wonder how upgrades work? The fulfilment of objectives is attained when corporate leadership development and corporate decision making is combined together. This knowledge is what upgrades consist of.

How to Upgrade your account?
First you must understand the parameters. Second you must understand what makes you different [...]

How do you market stuff no one wants?

Most of us don’t have the luxury of selling ocean front property, the coolest laptop, the latest in tractor technology or porsches.  But in most cases, while it may not be sexy to many — someone really wants it.

But how do you sell something that no one [...]

Today successful businesses are very aware of their brand image when marketing.  The value of a strong brand identity lies in the impression left with anyone who comes in contact with your company. It’s how your customers see you.

Branding is not just about logos or updating your Website. It’s the entire “feel” associated with your [...]

Dashboard Spy readers will need to get out their magnifying glasses out for this chart example. Talk about a complicated flow chart!

Based on the classic flow diagram style of charting, we have entities (with different shapes indicating state) of different types and various styles of connecting lines.

Here’s the link to the original. It’s at [...]

When it comes to social media marketing, it’s important to interact with your followers on a personal level. But then again you’re representing your business, so there is a level of professionalism that must be upheld. So how do you go about striking that delicate balance between the personal, down-to-earth individual that people [...]

Data is being touted as the new marketing darling. Yet in spite of widespread availability of amazing, existing, proven data collection, mining, processing and automation tools mainstream marketers haven’t been walking the walk.

Some industries like banking, insurance, financial services, airlines and telecom have to be data-centric marketers because their margins and share of wallet demand [...]

I don’t have time to do marketing

If there’s a common theme in the conversations I have with business owners, it’s that they don’t have the time to consistently market their business.

We might be talking about  sending out a customer e-newsletter, participating in social media, attending an important trade show or updating their website.  The [...]