Archive | November, 2011

Lead Generation Best Practices Part 7: Measure Beyond Cost-Per-Lead

Conventional wisdom—that something called a “lead” can and should be had at consistently lower price points where it will still deliver value—is at the root of a host of sales and marketing problems and deserves a closer look. The value of a lower cost-per-lead approach may have merit early in the funnel where inbound marketing […]

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How do you sell what no one wants to buy?

How do you market stuff no one wants? Most of us don’t have the luxury of selling ocean front property, the coolest laptop, the latest in tractor technology or porsches. But in most cases, while it may not be sexy to many — someone really wants it. But how do you sell something that no […]

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How’s Your Brand Image When Marketing?

Today successful businesses are very aware of their brand image when marketing.  The value of a strong brand identity lies in the impression left with anyone who comes in contact with your company. It’s how your customers see you. Branding is not just about logos or updating your Website. It’s the entire “feel” associated with […]

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Health Care System Diagram

Dashboard Spy readers will need to get out their magnifying glasses out for this chart example. Talk about a complicated flow chart! Based on the classic flow diagram style of charting, we have entities (with different shapes indicating state) of different types and various styles of connecting lines. Here’s the link to the original. It’s […]

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Striking a Balance Between Personal and Professional Online

When it comes to social media marketing, it’s important to interact with your followers on a personal level. But then again you’re representing your business, so there is a level of professionalism that must be upheld. So how do you go about striking that delicate balance between the personal, down-to-earth individual that people can relate […]

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6 Roadblocks to Data-Driven Marketing

Data is being touted as the new marketing darling. Yet in spite of widespread availability of amazing, existing, proven data collection, mining, processing and automation tools mainstream marketers haven’t been walking the walk. Some industries like banking, insurance, financial services, airlines and telecom have to be data-centric marketers because their margins and share of wallet […]

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Don’t have the time to do marketing

I don’t have time to do marketing If there’s a levitra vs viagra vs cialis costviagraonline-4rxpharmacy.comgenericviagra-bestrxonlinepharmacy us onlineorder cialis online cheap common theme in the conversations I have with business owners, it’s that they don’t have the time to consistently market their business. We might be talking about sending out a customer e-newsletter, participating in […]

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