Archive | October, 2011

4 Ways to Be a Good Marketing Manager

Being an effective manager requires day-to-day attention to detail, the ability to anticipate and plan for dynamic situations and a bit of luck. You are your team’s pilot and navigator; plotting the course, arranging the schedules, tasking the players and making mid-course corrections to produce deliverables on-time and on-budget. To a large extent the classic […]

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Lead Generation Best Practices Part 6: Fewer Leads Are Better

There is a counter-intuitive relationship between lead volume and sales performance. With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales. After all, shouldn’t more leads deliver more opportunities? In reality, just […]

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Dashboards for Facility Managers

Business Dashboard Topic: Facility Management Dashboards While advising a facilities management subject matter expert, I came across a treasure trove of business intelligence dashboard presentations, white papers and other resources targeted specifically towards Facility Management professionals. Dig right into these links: White paper: Are Facility Professionals Using Dashboards? [In the Facility Management community, the value […]

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The hard truths

How do you get clients to tell you the tough generic viagra online truth? One of the things I loved about playing chauffeur to my daughter 40 viagra for 99.00 when she was younger were the conversations we’d have in the car. There’s something to be said about the implied online cialis “safety” tadalafil citrate […]

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It’s All About Brand Marketing! For Farms and More.

In today’s saturated marketplace, all businesses must be aware of their brand image. The value of a strong brand lies in the impression left with anyone who comes in contact with your business. It’s how your customers see you. Branding is not just about logos or updating your Website, it’s the entire feel associated with […]

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Do you take yourself seriously?

At McLellan Marketing Group, we live by our core beliefs. One of them is: We take our work seriously. Ourselves… not so much. Let’s be honest here. None of us save lives every day. (Okay, if you actually do… you have my permission to skip this post) Sometimes, I think we need to just get […]

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Dashboard Design from a User Experience Perspective

No matter how many dashboard projects you’ve been involved with, I think you’ll agree that the article below is a GREAT refresher in the fine art of dashboard design. It looks at the approach you should take to ensure that your dashboard designs are user centric and user experience focused. The article is destined to […]

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