Archive for October, 2011

Being an effective manager requires day-to-day attention to detail, the ability to anticipate and plan for dynamic situations and a bit of luck. You are your team’s pilot and navigator; plotting the course, arranging the schedules, tasking the players and making mid-course corrections to produce deliverables on-time and on-budget.

To a large extent the classic “Kindergarten [...]

There is a counter-intuitive relationship between lead volume and sales performance.

With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales. After all, shouldn’t more leads deliver more opportunities?

In reality, just the opposite [...]

Business Dashboard Topic: Facility Management Dashboards

While advising a facilities management subject matter expert, I came across a treasure trove of business intelligence dashboard presentations, white papers and other resources targeted specifically towards Facility Management professionals.

Dig right into these links:

White paper: Are Facility Professionals Using Dashboards?

[In the Facility Management community, the value add of Dashboards [...]

The hard truths

by Drew McLellan, October 22, 2011

How do you get clients to tell you the tough truth?

One of the things I loved about playing chauffeur to my daughter when she was younger were the conversations we’d have in the car.  There’s something to be said about the implied “safety” of not looking the other person in the eyes when dealing [...]

In today’s saturated marketplace, all businesses must be aware of their brand image. The value of a strong brand lies in the impression left with anyone who comes in contact with your business. It’s how your customers see you. Branding is not just about logos or updating your Website, it’s the entire feel associated with [...]

Stage Climbing

Have you been thinking lately about the parts of your life that could be better? Or the level of happiness and success you really want to attain? Perhaps you’ve been considering a contribution you’d like to make to the world or your community, and just aren’t sure where to start. . .

What you [...]

At McLellan Marketing Group, we live by our core beliefs.  One of them is:

We take our work seriously.  Ourselves… not so much.

Let’s be honest here.  None of us save lives every day.  (Okay, if you actually do… you have my permission to skip this post) Sometimes, I think we need to just get over [...]

Loreen Sherman's Leadership Development Provides Balance

The balance in business is essential for operations. Leadership development programs help business leaders make executive decisions to align the market. Knowledge of critical elements is essential in business planning.

When a business leader considers the factors that affect his business, marketing becomes very important. However, marketing is only one [...]

No matter how many dashboard projects you’ve been involved with, I think you’ll agree that the article below is a GREAT refresher in the fine art of dashboard design. It looks at the approach you should take to ensure that your dashboard designs are user centric and user experience focused. The article is destined to [...]