Marketing is a core function for all business. Slashing budgets – marketing, promotional and publicity – actually will worsen your company’s performance. If you lower your visibility in the marketplace, your competitors are just waiting around the corner to carry off your customers.
The right marketing, promotions and publicity in the right place at the right time will make a big impact on your sale efforts. You need to be proactive (online and offline) and to effectively communicate your capabilities, uniqueness, competence and customer service.
Outperforming your competitors requires solid branding and marketing knowledge. Your company, products and service positioning depends on the formulation and implementation of an intelligent and aggressive strategic marketing plan. Building and managing a strong brand takes careful planning and ongoing actions especially in a struggling economy.