Business Leaders Set Fair Market Prices

Every business leader must sit down and calculate his/her profit margin. This is done with careful analysis of unit costs. The material and labour costs are factored in to a reasonable overview of the price costings. After, this the executive leadership determines a fair market price.

One would think that [...]

Now that two-thirds of adult Internet users are members of a social network; roughly half of all American adults, it is probably time to understand who shares and why.

Sharing has become a dominant theme and meme in social networking. For some it’s the raison d’etre for signing up. For others it’s the power behind voyeuristic [...]

As lead qualification and prospect development have never been as important as they are now, a question arises. Should the tasks of lead qualification and lead nurturing be assigned to marketing teams or sales representatives?

Marketing is incented to generate and pass to sales high volumes of contacts as quickly as possible. Marketing’s success generates hundreds [...]

You can’t make a customer buy!

Here’s an uncomfortable marketing truth: With few exceptions, you cannot control potential buyers.

No matter how great your product, how spectacular your price or how unparalleled your customer service reputation- if they aren’t ready to buy, they just are not ready to buy.

Yes, as the old adage says- you can lead [...]

New research suggests that the laws of natural selection are affecting Twitter. Active users and a critical mass of voyeurs dominate tweeting. The One-Time Charlies are disappearing. The result is a homogenized community that has embraced the format and acts in predictable ways.

The ~20 million people who like Twitter really like and use it. And [...]

This example of an economic metrics dashboard follows in style of what I call “PDF Report Dashboards”. As you can see at http://dashboardexample.com/dashboard-reporting-examples, many different kinds of dashboards are delivered simply by creating a pdf document and either posting it on the web or emailing it as an attachment.

Take a look at this dashboard [...]

Marketers Brain Food

Differentiation is a key to marketing success but what is your unique proposition supposed to be? This is a difficult concept for many who are sitting down and thinking of a new business idea. The creation of business differentiators to a new entrepreneur can seem overwhelming.

Here are 3 tips to make the [...]

Your marketing plan and its investment must be focused on realistic goals and mechanisms for achieving them. Your Website belongs at the center of your marketing strategy to connect with customers, an activity that’s the core of every marketing effort. It’s generally the first place where customers and prospects go for information on your company.

Launching [...]

Give your customer choices they actually care about

One of the buzzwords that continues to bounce around the marketing world is ” value add“. I have no issue with providing more value to your customers. In fact, I think it’s a dandy idea. But I think you can also stub your toe when you do [...]

Want to play a game with The Dashboard Spy and Information Visualization expert Stephen Few? In his blog post, The Billion Pound-o-Gram Redesigned, he takes a stab at redesigning a pretty well known chart by David McCandless.

Take a look at the original chart here:

Here is how it appeared in Guardian.co.uk’s Information is Beautiful [...]