Kathy Tito, President and Founder of New England Sales & Marketing, has provided hands-on sales enablement and strategic marketing to the technology sector since 1990. See full bio
President & Founder of Tiecas, Inc., Achinta Mitra brings over 20 years of practical experience in marketing to engineers and decision makers who buy technical products and services. See full bio
Hubert Lee is a seasoned marketing consultant with deep expertise in online product launches. As an experienced web marketer, he has led web technology projects for many top companies. See full bio
Drew McLellan is the author of 99.3 Random Acts of Marketing and writes a weekly column for Iowa's business journal. McLellan is a national speaker, a blogger, and owner of a marketing agency in the Midwest. See full bio
Dana VanDen Heuvel is the founder of The MarketingSavant Group, a consulting-led B2B marketing firm as well as a blogger and author of several marketing e-books. See full bio
Jacky Tan is an Asia Pacifc Marketing & PR Strategist and a Writer by profession. He is also an avid Twitter fan. Versatile in creating successful brand, media and marketing campaigns for any companies in any industry if they wish to grow their brands in Asia in the shortest possible time. See full bio
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009. Dan is the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation. See full bio
Loreen Sherman, MBA shares her insights on managerial decision making and organizational behavior in her leadership development presentations and seminars. She is author of several business books and has launched a line of leadership modules to help CEOs, executives and managers learn at their own pace the leadership skills that will help them make strong decisions. See full bio
Jennifer is an award-winning communicator and brand strategist. She is president of Concentre Communications, Inc. Drawing on 25 years of broad international communications and marketing experience, Jennifer leads the firm's client engagement teams and provides senior-level strategic counsel and branding expertise. Her broad background gives her a unique strategic understanding of the dynamics of the business environment. See full bio
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The demands come in all forms. It might be a strategy session for a client’s marketing plan, writing a print ad that will generate action or keeping the content on my blog, newspaper column or enewsletter fresh and worthwhile.
Over at the http://www.enterprise-dashboard.com blog, I cover the Michigan Government Performance Dashboard. It’s a fascinating project that even involved the Governor touting the business performance dashboard as part of the State of the State address.
What I thought I’d focus on here is an artifact from that government dashboard project that I stumbled upon online. [...]
Search marketers have always assumed that some kind of relationship between organic and paid search exists, but we’ve never been able to put our fingers on it exactly. Clients, looking for efficiencies, often question the value of paid search versus organic or natural search because they assume if they get SEO right it obviates the [...]
While there are benefits for using inbound marketing to nurture prospects until they self-qualify as sales-ready buyers, make sure you include outbound calling for prospect development in situations where inbound is less likely to be effective.
The right outbound/inbound balance depends heavily on variables like company size (larger solution providers continue to spend more on outbound [...]
We give lip service to wanting to serve our customers better, but I see so many examples where people clearly didn’t bother to even consider their customer, that I wonder.
I’m betting we could walk into any business today and point to things that make life better [...]
Marketing online today is complex but the complexity allows marketers to position themselves with much flexibility. For example, bloggers are allowed to write with little constraints. The blogging community passes information freely around that many would never have had access to.
Free content exists in online dictionaries and encyclopaedias that make [...]
The race to get Facebook fans mesmerizes clients. I guess because its easy to measure and a pure ego thing.
But just as I was getting geared up to talk my clients out of massive acquisition efforts, Dan Zarella, my favorite data wonk, showed up with hardcore data to suggest that Facebook like TV is all about [...]
My hat’s off to excel dashboard expert Chandoo! He provides value on his blog about excel dashboards like no other.
He recently held a contest to see what his blog readers would do when asked to analyze the same set of sales data. As Chandoo reported, the variety of excel chart and techniques were “mind-boggling”. [...]
The introduction of Google Plus, amidst of frenzy of product improvements and introductions by Google, represents the first salvo in a war between Facebook and Google for the soul and the direction of the Internet. It may also reveal the thinking and ambitions of Larry Page, who now has a firm grip on Google’s tiller.
