Archive | July, 2011

How to be creative on purpose

…Do you need to be creative on demand? My job is to be creative on demand. The demands come in all forms. It might can snort viagra be a strategy session for a client’s marketing generic cialis india plan, writing a print ad that will generate action or keeping the content on my blog, newspaper […]

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Sample Local Government Dashboard

Over at the http://www.enterprise-dashboard.com blog, I cover the Michigan Government Performance Dashboard. It’s a fascinating project that even involved the Governor touting the business performance dashboard as part of the State of the State address. What I thought I’d focus on here is an artifact from that government dashboard project that I stumbled upon online. […]

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Search — The Missing Link

Search marketers have always assumed that some kind of relationship between organic and paid search exists, but we’ve never been able to put our fingers on it exactly. Clients, looking for efficiencies, often question the value of paid search versus organic or natural search because they assume if they get SEO right it obviates the […]

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Lead Generation Best Practices Part 3: When to Use Outbound vs Inbound

While there are benefits for using inbound marketing to nurture prospects until they self-qualify as sales-ready buyers, make sure you include outbound calling for prospect development in situations where inbound is less likely to be effective. The right outbound/inbound balance depends heavily on variables like company size (larger solution providers continue to spend more on […]

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If you really walked a mile in their shoes…

  …have you really walked a mile in their shoes?   We give lip service to wanting to serve our customers better, but I see so many examples where people natural viagra substitutes clearly didn’t bother to even consider their customer, that I wonder. I’m betting we could walk into any business today and point […]

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Facebook is a Numbers Game!

The race to get Facebook fans mesmerizes clients. I guess because its easy to measure and a pure ego thing. But just as I was getting geared up to talk my clients out of massive acquisition efforts, Dan Zarella, my favorite data wonk, showed up with hardcore data to suggest that Facebook like TV is all […]

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You Be The Judge in This Excel Dashboard Contest

My hat’s off to excel dashboard expert Chandoo! He provides value on his blog about excel dashboards like no other. He recently held a contest to see what his blog readers would do when asked to analyze the same set of sales data. As Chandoo reported, the variety of excel chart and techniques were “mind-boggling”. […]

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Google Takes on Facebook

The introduction of Google Plus, amidst of frenzy of product improvements and introductions by Google, represents the first salvo in a war between Facebook and Google for the soul and the direction of the Internet. It may also reveal the thinking and ambitions of Larry Page, who now has a firm grip on Google’s tiller. […]

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