Archive | June, 2011

Your Logo is a Business Tool

We were sitting in the conference room the other day with a new client. He’s been in business for many years and is very successful. He’s ready trustedonline-maxpharma.com to reallyramp up his marketing and tackle some lofty goals. And we’re ready to help. (After all, that’s what we do) He went on to tell us […]

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CIO Dashboard from Hewlett Packard

This CIO Dashboard shows information technology managers over 50 different KPIs that help monitor the amount of computing power being used in their enterprises. Marge Breya, general manager of HP Software, said that HP makes software that measures about 150 different KPIs that can be used to gauge the health of an enterprise. This first […]

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Stop Guessing What Your Customers Are Thinking

… http://kamagrajelly100mg-store.com cialis and bph treatment industrial pharmacy jobs canada difficulty ejaculating on viagra blue vision viagra Want to tap into your customers’ minds? We price of daily cialis spend way too much time in “I think I know” land especially when it comes to sildenafil onset of action customers. We make huge decisions based […]

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Stop Giving It Away

“Actually, I get paid to do that.” I hear this every day in a client’s story as they lament a prospect expecting to get their thinking for free. I say this every day in cheapest pharmacy my own head too. And, I’m betting you mutter it under your breath as well. And yet, most people […]

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Marketing math: how do you measure success?

Are you measuring your marketing? I don’t like math. It’s not that I can’t do it – I took advanced math generic-cialis4health.com all through high school. I just really don’t enjoy it. But math matters. If math = measurement. How can you justify your marketing budget/spend if you can’t point to how the dollars are […]

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The Swahili take on branding

cialis 5 mg< Swahili proverb: A cialis viagra vergleich boat does not go forward if each is rowing their own way. Any good crew team will compare cost viagra levitra cialis cheap viagra tell you that they rely on canada pharmacy online the coxswain to keep them in generic cialis synch. During a race, the […]

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RPM: Keep the Big Ideas Coming

A challenge with Marketing Automation systems, so far, is that they are mostly tactical. But to fulfill the Marketing department’s desire to think and act strategically, marketing automation had to do more. Enter B2B marketing’s latest three-letter acronym, RPM, for Revenue Performance Management. RPM adds heft to Marketing Automation by taking on the responsibility for […]

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Lead Generation Best Practices Part 2: Segment & Test Your Market

As companies generate sales leads from marketing initiatives like webinars, tradeshows, landing pages, website downloads and social media, a symptom of success is that marketing databases grow by hundreds and thousands of names. The downside is that there is no intelligence about whether the names meet lead qualifying criteria like company size, target industry, decision […]

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Facebook Blocks Social CRM

Facebook holds the key to the growth of social CRM. They hold the data about who fans are, what fans do and where fans go that can facilitate more segmented and more engaging marketing on their platform. What’s not clear is what Zuckerberg & Company intend to do with data generated by brand pages and […]

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