Archive | June, 2011

CIO Dashboard from Hewlett Packard

This CIO Dashboard shows information technology managers over 50 different KPIs that help monitor the amount of computing power being used in their enterprises. Marge Breya, general manager of HP Software, said that HP makes software that measures about 150 different KPIs that can be used to gauge the health of an enterprise. This first […]

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RPM: Keep the Big Ideas Coming

A challenge with Marketing Automation systems, so far, is that they are mostly tactical. But to fulfill the Marketing department’s desire to think and act strategically, marketing automation had to do more. Enter B2B marketing’s latest three-letter acronym, RPM, for Revenue Performance Management. RPM adds heft to Marketing Automation by taking on the responsibility for […]

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Lead Generation Best Practices Part 2: Segment & Test Your Market

As companies generate sales leads from marketing initiatives like webinars, tradeshows, landing pages, website downloads and social media, a symptom of success is that marketing databases grow by hundreds and thousands of names. The downside is that there is no intelligence about whether the names meet lead qualifying criteria like company size, target industry, decision […]

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Facebook Blocks Social CRM

Facebook holds the key to the growth of social CRM. They hold the data about who fans are, what fans do and where fans go that can facilitate more segmented and more engaging marketing on their platform. What’s not clear is what Zuckerberg & Company intend to do with data generated by brand pages and […]

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The Inmates Are STILL Running the Asylum

I’ve been rereading the Alan Cooper book, “The Inmates Are Running the Asylum”. It’s about how high-tech product and software designers drive people crazy with the way they go about trying to satisfy their users. Do you ever wonder if a software developer is just built differently than most people? Well, according to the book, […]

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4 Ways to Capitalize on Emerging Mobile Behavior Patterns

Information mobility is changing the way we think, work and live. As more and more people adopt increasingly more powerful and useful technologies, our habits, our expectations about productivity and the quality of our lives and our key relationships are changing too. In many cases these changes are in-motion before we are fully conscious of […]

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Cool Tools for Repurposing B2B Content

Being first to buyers with great content is critical. Since buyers have so many media channels at their disposal, marketers have to leverage those channels to get their message in front of buyers. Video is now so easy, inexpensive, and accessible to buyers that B2B marketers need to get on board. We’ve been sharing our […]

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Where’s Your Product Marketing Manager?

It’s surprising to me how many high tech company executives assume product managers can handle two very different roles – product management and product marketing. What’s the difference? Well, we see product management as largely an “inbound” responsibility leading a cross functional team of product development, marketing, finance, operations, tech support, and management. Product managers […]

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Benchmarking Facebook Fan Engagement

Congratulations! You’ve attracted 1 million Facebook fans. Now what? That’s the question clients are asking. They want to know how many of these fans are buying their products, talking up their brands and referring or recruiting friends and family into the franchise. For the most part, we cannot get this data both because Facebook holds […]

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