Archive for May, 2011

There’s a new web/mobile version of Klipfolio Dashboard coming out. And you may be able to get in as a beta tester. This is important news in the business dashboard community so I’m going to repeat it and drop the link for you again.

And, yes, I’m proud to say that The Dashboard Spy was [...]

“Actually, I get paid to do that.”  I hear this every day in a client’s story as they lament a prospect expecting to get their thinking for free.

I say this every day in my own head too.  And, I’m betting you mutter it under your breath as well.

And yet, most people struggle with finding the words [...]

Email, the digital communications workhorse, will be eclipsed by social and mobile media, unless e-mailers get more sophisticated, segmented and interactive.

E-mail is the ubiquitous digital marketing tool. Everybody uses it; many every day or every week. Pathways to opt-in are well known and for the most part well-disciplined. CAN-SPAM is generally adhered to. And while [...]

A general delivery man needs business skills to communicate.

The ability to talk with customers is a business skill. Some find it easy and others have to work on customer rapport. Courtesy is a foreign language when not practiced. To make a customer happy people think they must be in agreement with everything the customer [...]

The Book on Business Skills for Today

Don’t you like it when you get a good feeling? I know that when a new system works or a new product works I tell my friends about it. This is the way that I feel about business tips. They help people grow their business by providing information [...]

When I was in seventh grade, all the kids in my class watched the same TV shows. Every night we’d call each other after our shows ended to discuss the characters, the plot twists and the overall direction of the show. Social media has expedited and accelerated this group experience to empower a new generation [...]

The Dashboard Spy has KPIs on the brain!

Just because you have a set of metrics does not mean that you have the KPIs that you need to optimize your business. What is the difference between a mere metric and a true KPI? Let’s take a look at some of the differences between metrics [...]

Facebook thinks of everything. They’ve figured out how to connect hundreds of millions of people and how to expedite and accelerate sharing among them.  They also figured out how to parse and moderate all that inbound information from your friends by embedding an algorithm that automatically decides which posts you see and which you don’t.

This [...]

The Wall Street Journal created an interactive graphics dashboard to track the NCAA tournament. it’s still up and operational and I urge you to take a look. You’ll see that the NCAA dashboard, composed mostly of text, features the latest Wall Street Journal headlines on the left panel and tweets on the right [...]

Marketing automation systems, like Eloqua and Silverpop, are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle. For us, [...]