Archive | May, 2011

Dashboard Spy First to Leak Klipfolio Beta

There’s a new web/mobile version of Klipfolio Dashboard coming out. And you may be able to get in as a beta tester. This is important news in the business dashboard community so I’m going to repeat it and drop the link for you again. And, yes, I’m proud to say that The Dashboard Spy was […]

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7 Ways to Keep Email Competitive

Email, the digital communications workhorse, will be eclipsed by social and mobile media, unless e-mailers get more sophisticated, segmented and interactive. E-mail is the ubiquitous digital marketing tool. Everybody uses it; many every day or every week. Pathways to opt-in are well known and for the most part well-disciplined. CAN-SPAM is generally adhered to. And […]

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Business Skills and Customer Service Rapport

A general delivery man needs business skills to communicate. The ability to talk with customers is a business skill. Some find it easy and others have to work on customer rapport. Courtesy is a foreign language when not practiced. To make a customer happy people think they must be in agreement with everything the customer […]

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Leverage Facebook-TV Synergy

When I was in seventh grade, all the kids in my class watched the same TV shows. Every night we’d call each other after our shows ended to discuss the characters, the plot twists and the overall direction of the show. Social media has expedited and accelerated this group experience to empower a new generation […]

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The Difference Between a Metric and a KPI

The Dashboard Spy has KPIs on the brain! Just because you have a set of metrics does not mean that you have the KPIs that you need to optimize your business. What is the difference between a mere metric and a true KPI? Let’s take a look at some of the differences between metrics and […]

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Gaming Facebook’s EdgeRank Algorithm

Facebook thinks of everything. They’ve figured out how to connect hundreds of millions of people and how to expedite and accelerate sharing among them.  They also figured out how to parse and moderate all that inbound information from your friends by embedding an algorithm that automatically decides which posts you see and which you don’t. […]

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NCAA Twitter Dashboard

The Wall Street Journal created an interactive graphics dashboard to track the NCAA tournament. it’s still up and operational and I urge you to take a look. You’ll see that the NCAA dashboard, composed mostly of text, features the latest Wall Street Journal headlines on the left panel and tweets on the right side. Load […]

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Please Accept This Interruption

Marketing automation systems, like Eloqua and Silverpop, are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle. For us, there are more opportunities […]

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Will Groupon Survive?

Groupon has demonstrated that group discounting can be successfully translated into digital and social memes at scale. To some extend Groupon, Living Social, which recently took in a big investment from Amazon, and its growing ranks of competitors are animating and digitizing the original analog version of group discounters – The Entertainment Book, which still […]

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