Marketing in Royal Style

Who: Catherine, Elizabeth ‘Kate’ Middleton (born 9 January 1982) is the fiancée of Prince William of Wales.

The royal wedding has caught the attention of the world. People here in Canada are excited to see video and photographs of the royal couple. This is an exciting time in world history.

With all the [...]

“Like a poor marksman you keep…missing…the target. Kaaahhhnnn!!!”

- Admiral James T. Kirk

There was this one sales person I know that worked very hard, but he always seemed to be middle of the pack when it came to results. He had good skills. He was a good guy. But the results just weren’t there.

One [...]

As simple as it sounds, agreement on the definition of a sales lead can be elusive.

The lack of agreement results in marketing forwarding to sales large volumes of names with qualifying criteria absent or overstated. After making a few calls to these so-called “leads” and discovering they are not sales-ready buyers, reps in the field [...]

… Want to tap into your customers’ minds?

We spend way too much time in “I think I know” land especially when it comes to customers. We make huge decisions based on “my best guess is” or “it seems like…”

There’s absolutely no reason for you to not know what your customers are thinking. Here [...]

Jeff Ernst, Principal Analyst at Forrester Research, explains that Marketing Automation can help move your lead development process from the bunny slopes to the black diamond zone.

Kathy Tito: Jeff, how does Forrester define marketing automation, and what are some key vendors that you follow in this area? 

Jeff Ernst: Forrester defines marketing automation in terms of [...]

Construction industry metrics are carefully scrutinized to squeeze every bit of profit out of a job. Just as a job site is carefully run, program metrics are measured and tracked from Day One.

Here’s an example of a construction dashboard. If you want to follow along and view the example for yourself, use this link:

Construction [...]

Dashboard Spy focus: Education Dashboards

The Montgomery County Public Schools of Rockville, Maryland are doing a fantastic job of tracking student metrics with business intelligence dashboards. In particular, Elton Stokes, the Director of the Department of Information and Application Services is really embracing enterprise dashboards and using them to great effect.

Take a look at [...]

As obvious as it might seem, there are some basic questions to ask about marketing spend when developing your marketing strategy—and you will be surprised by the answers:

1. How much will each marketing campaign really cost?

2. Does each have a clear objective (awareness, interest, response)?

3. What are the expected [...]