Archive | March, 2011

Your Logo is a Business Tool

We were sitting in the conference room the other day with a new client. He’s been in business for many years and is very successful. He’s ready trustedonline-maxpharma.com to reallyramp up his marketing and tackle some lofty goals. And we’re ready to help. (After all, that’s what we do) He went on to tell us […]

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Marketing and Sales: Let Worlds Collide

At a recent Focus Roundtable on Sales and Marketing alignment (or the lack thereof), we acknowledged the frequently discussed differences between the people who work in sales jobs and the people who work in marketing jobs. Marketing people think of their company’s prospects as a either a homogenous group or grouping of groups (segments), and […]

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The TV-Web Tango

New data suggests that TV and the Internet have a deep, tangled and evolving relationship. Consumers still love the tube, even though they multi-task while watching and DVR their favorite shows. At the same time the digerati have finally convinced their elder brethren that behavior trumps demographics in media targeting. Deloitte’s recent “State of the […]

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Outbound vs. Inbound Marketing: What’s the Right Lead Generation Mix?

Outbound vs. inbound marketing—what’s the right mix? 80/20 outbound? The reverse? A 50/50 split? My answer: some of the time it depends, but the answer in one specific situation is clear. Inbound marketing is simple conceptually. Distributed widely through social media, great content attracts interested contacts who digitally raise their hands in blog conversations, find […]

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The Marketing Legacy of Dr. Robert Ross

Dr. Robert Ross, one of the great marketing characters of our time passed away this week at 92.  Dr Ross (nee Rosen) was a self-made man, a showman, a huckster and a visionary who took on the medical establishment… and won. I had the opportunity to work with him on the launch of Ross University […]

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Marketing math: how do you measure success?

Are you measuring your marketing? I don’t like math. It’s not that I can’t do it – I took advanced math generic-cialis4health.com all through high school. I just really don’t enjoy it. But math matters. If math = measurement. How can you justify your marketing budget/spend if you can’t point to how the dollars are […]

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The Swahili take on branding

cialis 5 mg< Swahili proverb: A cialis viagra vergleich boat does not go forward if each is rowing their own way. Any good crew team will compare cost viagra levitra cialis cheap viagra tell you that they rely on canada pharmacy online the coxswain to keep them in generic cialis synch. During a race, the […]

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10 Ways to Begin a Data Warehouse Project

Here’s a good find I wanted to share with Dashboard Spy readers. The IBM document (link provided below) contains 4 excellent segments: 1) Eight strategies for delivering business intelligence on the web 2) Use analytics for strategic business information implementation 3) Making the operational case for data warehousing 4) 10 ways to begin a data […]

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Marketing Success: When Buyers Self-Select

I enjoyed speaking on the Focus Roundtable a few weeks ago  on the topic of sales and marketing alignment, along with Dan McDade of PointClear, Tim Sullivan of Sales Performance International, and Karen Hayward of Centerbeam. You can listen to the recording of the event here. On the panel, we all agreed that Sales and […]

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