What if you run your own business and are currently selling your services and products using traditional methods? This means that you are dependent upon brochures and hard copy newsletters or newspaper ads to distribute your information. You rely on telephone and faxes for orders.
Traditional marketing is changing.
In today’s business environment leaders must build an online marketing system. Web design, web development is important but what about the decisions managers must make in order to decide which to invest in? How do managers make these important decisions where many different options exist?
One solution to solving the problem of what to invest in is to learn how to make strategic decisions. For example, are you going to invest in a local company to make your web design? How much e-business support will your team require? As companies become more reliant upon web and technology they must learn how to factor the costs, prohibitions and benefits into the equation.
To build a marketing system that is economically sound it must have services that lead to more potential customers. A leader has to know how to evaluate the marketing system and know who to recommend. These are strategic questions to ask when building a marketing system because they can be measured by a market analysis.
To learn more about how your leaders can make strategic decisions call 1.877.896.7292 today.