Don’t believe the spin on why Google changed its algorithm. Google isn’t proactively helping users. In the on-going battle between Google and the geeks who game their system; the geeks won a round. Somewhere SEO guys are smirking.

The change, which affects 12 percent of searches in the United States only – that’s 1 out of [...]

Imagine that someone creates a website or Facebook page that is dedicated to taking down your brand. Imagine that the page has more fans than your corporate page. What’s your plan for handling that?

The Packer’s general manager Ted Thompson has had to contend with the website firetedthompsonnow.com since releasing Brett Favre (the photo above is [...]

Are you measuring your marketing?

I don’t like math.  It’s not that I can’t do it – I took advanced math all through high school.  I just really don’t enjoy it.

But math matters.

If math = measurement.  How can you justify your marketing budget/spend if you can’t point to how the dollars are moving some needle.

You [...]

Swahili proverb:  A boat does not go forward if each is rowing their own way.

Any good crew team will tell you that they rely on the coxswain to keep them in synch.  During a race, the coxswain shouts commands, keeping the crew on course.  No matter how polished or experienced the crew, they would [...]

What are the methods behind the followers?

As more of our B2B colleagues jump into the social media pool, we quickly begin to see who is making a splash, while others tread water or stay on dry land. Some participants develop a supportive online community with apparent ease. They converse with their growing online network as [...]

Am I the only person in America not madly snapping photos and posting them to Facebook? Is there something about pictures and images in our limbic brains that compel us to spend hours and hours deep in social media voyeurism?

Apparently Facebook has lapped photo sharing sites like Flickr, Picasa, Photobucket, Shutterfly and Ofoto. Boasting 60 [...]

It is a known fact that for content to engage and convert, it must be relevant.

Needless to say, industrial and B2B marketers are constantly looking to improve the relevance of their content but are not always successful, as recent studies have shown. This is true no matter where the content is used – Websites, email [...]

Broken Glass and the Marketer's Pitch

Marketers know that the first distinction any product needs is to have a unique proposition. This can be created by defining an object such as the cullet. What is a cullet anyway? A cullet is glass that is to be recycled, broken or waste glass returned for recycling. Doesn’t [...]

New technical standards and consumers’ extensive use of mobile media during Holiday 2010 put us on the cusp of an explosion in mobile payments. Long rumored and heavily used in Asia, mobile phones have the ability to be used as payment devices similar to credit cards. In Seoul or Tokyo people point their phones at [...]

A while ago at a conference I had dinner with two people. The first, (we’ll call her Janine) I had known since we worked together six years earlier. The second person (Ed), Janine and I had just met.

Janine described a sales challenge she was facing. She’d been working with two prospects at two different organizations, [...]