Archive | February, 2011

Why Google Blinked

Don’t believe the spin on why Google changed its algorithm. Google isn’t proactively helping users. In the on-going battle between Google and the geeks who game their system; the geeks won a round. Somewhere SEO guys are smirking. The change, which affects 12 percent of searches in the United States only – that’s 1 out […]

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The impact of hijacked media

Imagine that someone creates a website or Facebook page that is dedicated to taking down your brand. Imagine that the page has more fans than your corporate page. What’s your plan for handling that? The Packer’s general manager Ted Thompson has had to contend with the website firetedthompsonnow.com since releasing Brett Favre (the photo above […]

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6 Small Town Sensibilities to Boost B2B Social Media Impact

What are the methods behind the followers? As more of our B2B colleagues jump into the social media pool, we quickly begin to see who is making a splash, while others tread water or stay on dry land. Some participants develop a supportive online community with apparent ease. They converse with their growing online network […]

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5 Explanations for the Spike in Social Photo Sharing

Am I the only person in America not madly snapping photos and posting them to Facebook? Is there something about pictures and images in our limbic brains that compel us to spend hours and hours deep in social media voyeurism? Apparently Facebook has lapped photo sharing sites like Flickr, Picasa, Photobucket, Shutterfly and Ofoto. Boasting […]

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Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers

It is a known fact that for content to engage and convert, it must be relevant. Needless to say, industrial and B2B marketers are constantly looking to improve the relevance of their content but are not always successful, as recent studies have shown. This is true no matter where the content is used – Websites, email campaigns, webinars or marketing collateral. What does relevant content mean to site visitors who are engineering, manufacturing and industrial professionals?

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How was the Cullet Marketed?

Click on keyword phrase _ Loreen Sherman is a speaker on leadership development. Loreen Sherman is a speaker on leadership development. Invite her to speak at your next corporate or business function. Call her at 1.877.896.7292.

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The Battle for Mobile Payments

New technical standards and consumers’ extensive use of mobile media during Holiday 2010 put us on the cusp of an explosion in mobile payments. Long rumored and heavily used in Asia, mobile phones have the ability to be used as payment devices similar to credit cards. In Seoul or Tokyo people point their phones at […]

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The 8 Buyer Personas (and How to Sell to Them)

A while ago at a conference I had dinner with two people. The first, (we’ll call her Janine) I had known since we worked together six years earlier. The second person (Ed), Janine and I had just met. Janine described a sales challenge she was facing. She’d been working with two prospects at two different […]

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Mind mapping: A better tool for innovation and collaboration

It’s been said that "you can’t innovate without collaboration, and without innovation, companies fail.” While that’s a nice call to arms, both innovation and collaboration take work. Bringing people together to collaborate and innovate, especially in a virtual setting, can be even harder. Mind mapping is a uniquely effective innovation and collaboration tool that it […]

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Secrets of Case Study Winners: It’s a Program, Not a Project

In a recent post, I told about my favorite discovery as we interviewed B2Bs for our new white paper, “Secrets of Case Study Winners.” That discovery was that the “winners” created benefit for the client. As a result, they get more case studies from their clients, to the delight of their sales forces. In contrast, […]

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