Our new white paper, “Secrets of Case Study Winners,” outlines quite a few specific strategies for B2B companies to create successful case study programs. The idea for this white paper was borne from my observation that case studies are remarkably difficult for most B2Bs to generate, yet they are usually the most valuable marketing content […]
Archive | January, 2011
Top ten predictions for inside sales in 2011 from The Bridge Group. This includes aspects of roles, data, metrics, onboarding, scoring, nurturing and a change in focus away from “bright shiny objects” in the form of technology solutions.
It’s a new year and a new fiscal budget cycle. Marketers now must turn those approved yet swag numbers into operating tactical plans, purchase orders and cash flow models. This necessitates choices focused on channels, media mix and targeting strategy. Creating the right mix is a puzzle that is unique to each brand. In approaching […]
In this video I interview Jim Louderback, CEO of Revision3, an internet television network. Revision3 produces 20 shows for 18-34 year old guys (think technology, music, and culture) which are distributed online. Jim shares how Revision3 came about in 2005 and how the web allowed them to create television without the overhead of a cable […]
Knowledge management has a huge impact on job satisfaction is that it provides a platform for flexibility, which in turn helps change management. This is a very important fact to understand. More training on the business intelligence factors that knowledge management will provide for your firm can be found at http://bestworkplacetraining.com.
A recent article in eMarketer said many local business owners aren’t using social media as part of their marketing plan because they still don’t believe their customers can be found there. I disagree. It’s not that they’re not there; it’s more likely that you haven’t given them a real reason to connect with you. In […]
The profligate use of the “Like” button changes the equation for marketers rushing to understand and leverage Facebook. When originally introduced “Like” was an updated surrogate for being a “Fan.” The understanding was if you “liked” a brand you had some affinity and probably some loyalty. You probably wanted to know about deals, discounts, new […]