Our new white paper, “Secrets of Case Study Winners,” outlines quite a few specific strategies for B2B companies to create successful case study programs. The idea for this white paper was borne from my observation that case studies are remarkably difficult for most B2Bs to generate, yet they are usually the most [...]

The Bridge Group’s ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.

Roles will continue to segment. No longer will the Inside Sales Rep be a “jack of all trades”. Roles will be clearly defined and measured based on specific desired outcomes. [...]

It’s a new year and a new fiscal budget cycle. Marketers now must turn those approved yet swag numbers into operating tactical plans, purchase orders and cash flow models. This necessitates choices focused on channels, media mix and targeting strategy. Creating the right mix is a puzzle that is unique to each brand.

In approaching the [...]

Your brand is not your logo….your brand is not your logo.  (tired of hearing me say that yet?)

Your brand is the essence of your business.  From 20,000 feet  — it is who you are, why you exist, the unique value you offer your customers, how you behave, what you believe in, [...]

In this video I interview Jim Louderback, CEO of Revision3, an internet television network. Revision3 produces 20 shows for 18-34 year old guys (think technology, music, and culture) which are distributed online.

Jim shares how Revision3 came about in 2005 and how the web allowed them to create television without the overhead of a cable network.  [...]

Knowledge Management has a huge impact on job satisfaction. Two main reasons exist for this. The first is that when a manager teaches business intelligence to his subordinates it provides them with security. These employees realize that they are valued because of this trust. This in turn creates a high level of job satisfaction. A [...]

A recent article in eMarketer said many local business owners aren’t using social media as part of their marketing plan because they still don’t believe their customers can be found there. I disagree. It’s not that they’re not there; it’s more likely that you haven’t given them a real reason to connect with you. In [...]

The profligate use of the “Like” button changes the equation for marketers rushing to understand and leverage Facebook.

When originally introduced “Like” was an updated surrogate for being a “Fan.” The understanding was if you “liked” a brand you had some affinity and probably some loyalty. You probably wanted to know about deals, discounts, new products [...]