E-commerce is a growing industry. One reason that e-commerce is highly favorable in today’s business environment is the ease of entry. Nearly anyone can open a website and start offering a product. The simple and low-cost entry level is appealing unlike the high capital required for a box-office unit of premium land to attract business.
E-commerce is growing in favor with customers. For example, a savvy buyer today can buy any unique gift without leaving the home or office. A simple click of the mouse (button) and a virtual storefront opens up offering many wonderful treasures. When the customer explores the site and sees the product offerings he/she can browse at their own pace, savouring and enjoying the moment. Marketing on the web is a fascination of complexity and simplicity. Buying on the web is a pleasure.