Archive | November, 2010

Typecasting Twitter: 7 Leading Usees

As social media become routine in consumers’ lives, marketers are eager to understand how and why different social networks are perceived and how they are used. Twitter, the 140 character service, part news ticker, part party line and part message forwarding service, confounds many clients because of its skyrocketing awareness, intense, often time sensitive usage […]

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Marketing Fascination and Buyers Pleasure

A savvy buyer today can buy any unique gift without leaving the home or office. A simple click of the mouse (button) and a virtual storefront opens up offering many wonderful treasures. Marketing on the web is a fascination of complexity and simplicity. Buying on the web is a pleasure.

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Be a Renaissance Marketer

"Today’s marketers have got to be far more focused on enlightenment.They’ve got to be bold. They’ve got to be a leader. They have gotto challenge the status quo." – Donovan Neale-May (Exec. Dir., CMO Council) The only perception that matters is the customers’. A "Renaissance man" (or woman) is defined as "a person who has […]

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THE QR Code Quandry

There seems to be a flurry of QR code use. The 2D barcodes, originally developed in Japan in 1994, are showing up in print ads, on billboards, on vehicles, on packaging and in TV spots for a variety of brands. Are they the next cool thing or are they a useless? The mechanics of QR […]

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Are You a Thought Leader? Ask Yourself These Questions

Thought leadership marketing actively positions you or your organization as an authority, a resource, and a trusted advisor on issues of importance to your audience. This positioning is accomplished using a variety of media, including books, newsletters, blogs, e-mail, events…. It allows you to earn their trust and build credibility and recognition differentiating yourself as […]

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B2B Marketing: Do you know how much your CEO really invests in demand generation?

If it’s almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. If it isn’t, I strongly encourage you to read the following article, which initially appeared on the MarketingExperiments Blog. It’s written by Dave Green, the Director […]

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Don Draper Wins with Emotion (Part 3 of a series)

In Part 2, I started my list of ways B2B marketers can charge our campaigns with emotional engagement. It’s a technique that Don Draper uses in every pitch (as in this clip on YouTube), and that we can learn from in today’s world of analytical marketing techniques. Here are some additional techniques for content marketers. […]

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The Practice of Marketing

Have you thought about what it means to really practice marketing?  I mean really, truly, deeply practice it? According to Wikipedia, practice is merely the reinforcement of actions that serve to generate an outcome or outcomes. We believe that by improving the type of practice we do, we can in turn generate better results at […]

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What Marketers Wish They Knew for Success

Challenge your marketers to not just wish they were actively following up their leads or clients. Sometimes, embarrassing amounts of time prevents you from lifting the phone and calling, do it anyway. There is an old adage that if you do not have the sale, then it already is a ‘no’. Calling can only turn it into a better answer with a yes. Rarely do you lose anything but a few moments of anxiety and a bit of time when the call is refused.So, forget about the losses and stave off the fear. Get prepared, schedule the time, allot for contingencies, allocate yourself to be engaging and pray! The fear of the Lord is worse than the fear of a refused phone call or rejection.

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