As social media become routine in consumers’ lives, marketers are eager to understand how and why different social networks are perceived and how they are used. Twitter, the 140 character service, part news ticker, part party line and part message forwarding service, confounds many clients because of its skyrocketing awareness, intense, often time sensitive usage [...]

With the Click of a Button You Can Buy This Stunning Pendant Set

E-commerce is a growing industry. One reason that e-commerce is highly favorable in today’s business environment is the ease of entry. Nearly anyone can open a website and start offering a product. The simple and low-cost entry level is appealing unlike the [...]

"Today’s marketers have got to be far more focused on enlightenment.They’ve got to be bold. They’ve got to be a leader. They have gotto challenge the status quo."
– Donovan Neale-May (Exec. Dir., CMO Council)

The only perception that matters is the customers’.

A "Renaissance man" (or woman) is defined as "a person who [...]

There seems to be a flurry of QR code use. The 2D barcodes, originally developed in Japan in 1994, are showing up in print ads, on billboards, on vehicles, on packaging and in TV spots for a variety of brands. Are they the next cool thing or are they a useless?

The mechanics of QR code [...]

Thought leadership marketing actively positions you or your organization as an authority, a resource, and a trusted advisor on issues of importance to your audience. This positioning is accomplished using a variety of media, including books, newsletters, blogs, e-mail, events…. It allows you to earn their trust and build credibility and recognition differentiating yourself as [...]

If it’s almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post.

If it isn’t, I strongly encourage you to read the following article, which initially appeared on the MarketingExperiments Blog. It’s [...]

A Leer Jet May Not be in Your Marketing Plan

A Secret to Implementing the Best Marketing Tips

The trick to choosing good marketing and identifying good resources that will enable your company is to recognize what your company needs and to distinguish a need from a want. Are all marketing tips good for the business [...]

In Part 2, I started my list of ways B2B marketers can charge our campaigns with emotional engagement. It’s a technique that Don Draper uses in every pitch (as in this clip on YouTube), and that we can learn from in today’s world of analytical marketing techniques. Here are some additional techniques for content marketers.

Put [...]

I believe that every business has a responsibility to give back. No matter where you practice your trade — there’s a community that makes it possible.  To not share your time, talents and treasures is irresponsible and short-sighted.

I honestly think most companies share that belief and serve their communities well.

At MMG, that’s why we started [...]

Have you thought about what it means to really practice marketing?  I mean really, truly, deeply practice it?

According to Wikipedia, practice is merely the reinforcement of actions that serve to generate an outcome or outcomes.

We believe that by improving the type of practice we do, we can in turn generate better results at [...]