Business Growth is Targeted

Financial planning is the backbone of any organization, and the supply chain is an influential factor for consideration in managerial decision making. Other factors include the effect of substitute goods which have direct impact on the financial picture. However, when a company loses sales because of strong market competition then most [...]

Down Today – Up Tomorrow!

Environmental factors influence managers. Some with quick decisions, some as a result of responding to these variables and some with careful studying of these environmental factors. A good manager will include environmental scanning as a part of his/her decision making process. The man in the photo is looking at the [...]

In Part 1, I described the contrast between 2010 and Don Draper’s 1964 in B2B marketing. Today, marketing is largely a numbers game. But Don Draper understood the “delicate, yet potent” value of emotional engagement with the buyer. How can we marry emotional engagement with today’s analytical tools that help us manage our efforts?

That’s where [...]

Just an Ordinary Business Man

There is no way that an ordinary business man can navigate the information highway in today’s marketplace without getting confused and maybe even getting a headache. The new words, new strategies, new markets, new blogs, new categories, new laws, new everything means that the ordinary business man must become extraordinary. [...]

Marketing research as always relied on psychological concepts, theoretical constructs and interview and survey techniques widely considered as surrogates for reality. Billions in ad campaigns have been committed on the basis of the results unearthed. Yet, in his forthcoming book Consumer.ology: The Market Research Myth, Philip Graves, a consumer behavior consultant, trashes long-standing marketing research [...]

Business process outsourcing of teleservices—lead generation, lead qualification and lead nurturing—generally goes in one of two directions: north or south.

North is good. A best-practice teleservices firm closes the gap between marketing and sales to create demand, qualify leads, and fill the client’s pipeline with the rock-solid, sales-ready opportunities needed to drive revenue.

South is not so [...]

Most of you know Don Draper as the iconic, chain smoking, hard driving, client schmoozing ad man on the show “Mad Men.” Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual.

In [...]

I’m on the road a lot so I’ve become a very efficient packer/traveler. My dopp bag is always pre-packed with everything I need. Including one of those little travel sized toothpaste tubes.

I care that it’s toothpaste but I don’t really care what kind or what flavor.  So every time I’m at Target, I just grab [...]

If you think only little old ladies clip and use coupons; think again. But if you think that the recession has recruited and empowered  a new generation of savvy coupon seekers and users; you just might be right.

According to a new survey from RetailMeNot a leading personalized coupon distributor and data from Coupons.com, 80 million [...]