Archive | July, 2010

4 Key Social Media Metrics

Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. The trick, in mining the flood of conversations, is to separate the abundant noise from the not-so-obvious signals and to analyze the yield in ways that offer marketers actionable intelligence to identify competitive strengths or vulnerabilities, shape messages, identify informal opinion […]

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5 Beach Books for Marketers

Tired of James Patterson, Steig Larrson, Nora Roberts or Danielle Steele? Consider reading these six recently published beach-ready marketing books written by working entrepreneurial practitioners that reveal interesting perspectives, war stories, best practices and unique voices. With a broad range of insights and expertise ranging from corporate strategy to nuts-and-bolts checklists, the authors seek to […]

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Marketing Shouldn't Be About Shortcuts

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How Starbucks Engages Millions of Facebook Fans

In this video I interview Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page. Alex gives you some useful tips on engaging customers on social media. And you’ll hear details of […]

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Brands, Taglines and How the Pork Producers are Killing Their Golden Pig

At a recent industry event, the National Pork Producers announced that they would be stepping away from their iconic tagline of almost 25 years…the other white meat.The buy cialis for cheap association’s VP of marketing explained that viagra use of the tagline wasn’t driving herbal pill like viagra sales and that people seem online […]

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Beware of unintended consequences

As business owners, we often make decisions that at first blush serve the business well. But, as things roll out, there are consequences that we didn’t anticipate and don’t want. The airlines are living this out as we pharmacy products online canada – viagra free< sample coupons – tadalafil generic – generic viagra – […]

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Be a game changer like Keurig and the iPad

Every once in awhile, someone comes along and instead of just adding to the existing industry or category — they literally change it.

In fact, they change the entire game. They re-invent the way we think. They create a want or need where we hadn't even imagined one to be. They spark spin off products and offerings — from their own company or others.

Let's look at a of couple game changers and see what makes them so revolutionary.

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5 Ways to Build a Committed Team

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