This is one of the toughest marketing truths to swallow.  Just because we have all these ways to connect — does not mean your audience wants to hear from you every hour. You’re just not that interesting.

Check out this e-mail I got from a reader.  Pay particular attention to the 4th paragraph:

“Perhaps you could write [...]

Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. The trick, in mining the flood of conversations, is to separate the abundant noise from the not-so-obvious signals and to analyze the yield in ways that offer marketers actionable intelligence to identify competitive strengths or vulnerabilities, shape messages, identify informal opinion [...]

Tired of James Patterson, Steig Larrson, Nora Roberts or Danielle Steele? Consider reading these six recently published beach-ready marketing books written by working entrepreneurial practitioners that reveal interesting perspectives, war stories, best practices and unique voices.

With a broad range of insights and expertise ranging from corporate strategy to nuts-and-bolts checklists, the authors seek to simultaneously [...]

Remember that one essay test you took in school.  You meant to study.  But for some reason you just didn’t have the time. Truth be told, you didn’t really read the book.  But you skimmed over the Cliff Notes.  And you did repent in the end — cramming the night before the test.

Sure, sure…you should [...]

In his post, “Apple’s Steve Jobs: He’s No Old Spice Guy,” Robert X. Cringely of InfoWorld talks about how Apple and Steve Jobs could use Old Spice pitchman – hottie Isaiah Mustafa to field questions about the iPhone antenna.

He then seques into the Old Spice social media campaign.

If you’ve been hunkered down analyzing [...]

In this video I interview Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page.

Alex gives you some useful tips on engaging customers on social media. And you’ll hear details of how [...]

When I was about 22 or so, I had a car with an 8-track tape player in it.  I had a mini-suitcase full of 8 track tapes that held about 20 tapes.  It rested on the console, all that music, pre-cassettes and certainly pre-CD’s.  Steve Jobs was in high school and ITunes was decades away.  [...]

Step 7 on the social media marketing strategy process is called the “Enterprise Social Media Assessment” phase. What it really means is figuring out how social media will affect and benefit the various departments or functions of any one company. When one does this across a higher-ed or K-12 organization, it becomes [...]