Archive | July, 2010

4 Key Social Media Metrics

Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. The trick, in mining the flood of conversations, is to separate the abundant noise from the not-so-obvious signals and to analyze the yield in ways that offer marketers actionable intelligence to identify competitive strengths or vulnerabilities, shape messages, identify informal opinion […]

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5 Beach Books for Marketers

Tired of James Patterson, Steig Larrson, Nora Roberts or Danielle Steele? Consider reading these six recently published beach-ready marketing books written by working entrepreneurial practitioners that reveal interesting perspectives, war stories, best practices and unique voices. With a broad range of insights and expertise ranging from corporate strategy to nuts-and-bolts checklists, the authors seek to […]

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How Starbucks Engages Millions of Facebook Fans

In this video I interview Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page. Alex gives you some useful tips on engaging customers on social media. And you’ll hear details of […]

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Is Monster Doomed to Fail?

When I was about 22 or so, I had a car with an 8-track tape player in it.  I had a mini-suitcase full of 8 track tapes that held about 20 tapes.  It rested on the console, all that music, pre-cassettes and certainly pre-CD’s.  Steve Jobs was in high school and ITunes was decades away.  […]

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Chaordic model for social media marketing success

Step 7 on the social media marketing strategy process is called the “Enterprise Social Media Assessment” phase. What it really means is figuring out how social media will affect and benefit the various departments or functions of any one company. When one does this across a higher-ed or K-12 organization, it becomes even more complicated […]

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