This is one of the toughest marketing truths to swallow. Just because we have all these ways to connect — does not mean your audience wants to hear from you every hour. You’re just not that interesting. Check out this e-mail I got from a reader. Pay particular attention to the 4th cialis price lebanon […]
Archive | July, 2010
Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. The trick, in mining the flood of conversations, is to separate the abundant noise from the not-so-obvious signals and to analyze the yield in ways that offer marketers actionable intelligence to identify competitive strengths or vulnerabilities, shape messages, identify informal opinion […]
Tired of James Patterson, Steig Larrson, Nora Roberts or Danielle Steele? Consider reading these six recently published beach-ready marketing books written by working entrepreneurial practitioners that reveal interesting perspectives, war stories, best practices and unique voices. With a broad range of insights and expertise ranging from corporate strategy to nuts-and-bolts checklists, the authors seek to […]
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In this video I interview Alex Wheeler, Director of Digital Strategy at Starbucks. Alex shares how Starbucks built a Facebook community of over 7 million fans by asking their community to help them build their official Facebook page. Alex gives you some useful tips on engaging customers on social media. And you’ll hear details of […]
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Every once in awhile, someone comes along and instead of just adding to the existing industry or category — they literally change it.
In fact, they change the entire game. They re-invent the way we think. They create a want or need where we hadn't even imagined one to be. They spark spin off products and offerings — from their own company or others.
Let's look at a of couple game changers and see what makes them so revolutionary.
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I’m on the road a lot so I’ve become a very efficient packer/traveler. My dopp bag is always pre-packed with everything I need. Including one of those little travel sized toothpaste tubes. I care that it’s toothpaste but I don’t really care what kind or what flavor. So every time I’m at Target, I just […]