Archive | June, 2010

If you could remember only 5!

If you had to remember only 5 things about effective product management what would they be? I have my own punch list but I would love to hear yours so please write me. Here are mine: Communicate, Communicate, Communicate until it feels like baby-sitting and then do some more with customers, sales, engineers, executive staff, […]

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The Good — Amplified

Many companies fear social media. But the good ones have less to worry about than they might fear. While SM can be intimidating (especially with all those lawyers out there chomping at the bit in our sue-happy America), the truly good companies will find that social media is a friend. In fact it is their […]

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Social Media = Letting Others In

Over the past few months, I have been delivering quite a few presentations on social media to groups (conferences, conventions etc.) of business leaders. One aspect of embarking into the waters of social media that seems to give most of them some sort of buy cialis online forum tick is the idea that you have […]

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Cross-selling and Up-selling: Knowing is Half the Battle

It’s no secret: the firms that are the best at selling do things differently than those that aren’t the best. This dandy of a chart by Aberdeen Group covers a lot of ground, including, getting business developers up to speed and selling fast, keeping the best sellers, and so on. But what jumps out at […]

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Billion Dollar Product Launch

A quick note to all marketers – Since my previous post on the Apple iPhone 4 product launch (see 600K Orders in a Day: The Power of Product Launches), and how it follows a formal product launch methodology, Jeff Walker (a founder of modern product launch techniques) has released a video detailing the launch. Watch […]

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Networking From My Side of the Table

The best way to find a job is via networking, people say.  And the second way is via the company’s own career page on their website.  My company finds all those company websites with careers and presents them to job searchers on www.LINKUP.com.  But my article today is about networking and how it looks from […]

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600k Orders in a Day: The Power of Product Launches

Update: since publishing this post about the billion dollar Apple iPhone 4 product launch, Jeff Walker himself released a video about it. It’s a must-watch video for all marketers: http://budurl.com/applelaunch In my introductory post titled, The Unbelievable World of Online Product Launches, I wrote enthusiastically about the power of product launches. Some readers know what […]

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Build Customers, Not Just Products

How often do you see the marketing department blamed for a company that has fallen on hard times or for the closure of a tech startup?  Rarely, if ever, is my assessment.  Save for notable blunders like New Coke, or KFC underestimating the popularity of Oprah, marketing rarely takes center stage on the front page […]

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Making a Business Case for B2B Blogs

If you ask any business-to-business (B2B) consultant or guru for his/her thoughts on starting a B2B blog, you are likely to hear buzz phrases like, community building, thought leadership, social interaction, relationship building and the list goes on ad infinitum. Those are all great marketing goals to have and a business blog is very good […]

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