Comments on: Is Your Website Short on Content and Long on “Blah”? http://marketers.blognotions.com/2010/05/12/is-your-website-short-on-content-and-long-on-%e2%80%9cblah%e2%80%9d/ Marketers Thu, 02 Feb 2012 11:08:43 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Dianna Huff http://marketers.blognotions.com/2010/05/12/is-your-website-short-on-content-and-long-on-%e2%80%9cblah%e2%80%9d/comment-page-1/#comment-582 Dianna Huff Thu, 20 May 2010 11:28:16 +0000 http://marketers.blognotions.com/?p=727#comment-582 Cheryl, Your competitors are already pitching your current clients whether or not you have them listed on your Website. I have two clients who often send me the emails they get from other marketers and SEO firms pitching them. I'm constantly amazed at just how many of these emails they do get. Knowing this fact keeps me on my toes! My clients -- and yours, too -- can go with another company at any time. So post the client list and testimonials. Having this information on your Website gives you street cred and it helps shorten the sales process. Cheryl,

Your competitors are already pitching your current clients whether or not you have them listed on your Website.

I have two clients who often send me the emails they get from other marketers and SEO firms pitching them. I’m constantly amazed at just how many of these emails they do get.

Knowing this fact keeps me on my toes! My clients — and yours, too — can go with another company at any time.

So post the client list and testimonials. Having this information on your Website gives you street cred and it helps shorten the sales process.

]]> By: Cheryl http://marketers.blognotions.com/2010/05/12/is-your-website-short-on-content-and-long-on-%e2%80%9cblah%e2%80%9d/comment-page-1/#comment-581 Cheryl Wed, 19 May 2010 15:06:02 +0000 http://marketers.blognotions.com/?p=727#comment-581 This is all soo true. But I keep fighting the "if we publish our client list and testimonials then our competition will go after them" roadblock. Which my usual response is "they already know who your customers are because they are their customers also." And I point to data, articles, other experts to back up the argument, but it doesn't seem to get me anywhere. Any ideas on how to counteract this? It's making me nuts.... This is all soo true. But I keep fighting the “if we publish our client list and testimonials then our competition will go after them” roadblock. Which my usual response is “they already know who your customers are because they are their customers also.” And I point to data, articles, other experts to back up the argument, but it doesn’t seem to get me anywhere. Any ideas on how to counteract this? It’s making me nuts….

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