Archive | May, 2010

Lead Conversion Top Lead Generation Challenge for B2B Firms

Mike Schultz and Michelle Davidson collaborated in writing about top lead generation challenges that B2B and services firms face. Lead generation is an important link between marketing and sales where leads can be dropped and fall out of the pipeline, or firms can strengthen the link by doing (or not doing) a variety of things that are outlined in this article.

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Social Media = Letting Others In

Over the past few months, I have been delivering quite a few presentations on social media to groups (conferences, conventions etc.) of business leaders. One aspect of embarking into the waters of social media that seems to give most of them some sort of buy cialis online forum tick is the idea that you have […]

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Green your marketing the right way

A recent article in the Wall Street Journal pointed out how well Method and Seventh Generation did last year with their more expensive, but green, products, in spite of a recession. The companies are even coming out with even more aggressive campaigns in 2010 that leverage their green approach. And companies like Whole Foods, Burt’s […]

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Investments in Automated Lead Management Tools Pay Off

As we’ve mentioned here on the Services Marketing Blog before, between 40% to 80% of leads are dropped. For over a decade now it’s been within reach of services firms to automate lead flow to make sure leads don’t leak out of the pipeline. But in the last few years, the lead management automation tools […]

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Musings…

If you read today’s business books and blogs you might get the wrong impression about how easy it is to throw something together, some product or idea, and THE INTERNET will take you to financial heaven.   You might even sit in on meetings where the major topic is  basically HOW DO WE GET THE […]

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Marketing Shouldn't Be About Shortcuts

Remember that one essay test you took in school. You meant to study. But for some reason you just didn’t viagra women have the time. Truth be told, you viagra user reviews # cialis online # cheap pharmacy # diploma courses in canada for pharmacy # http://pharmacy-genericrx-online.com/ didn’t really cialis for daily use insurance read […]

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The Unbelievable World of Online Product Launches

Over the next few blog posts, I’m going to dive into various aspects of exactly how product launches are done online. Think of these upcoming posts as a mini “How-to” course in online product launches. I know that many marketers don’t really have a grasp of what exactly I’m talking about when I use the […]

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Brands, Taglines and How the Pork Producers are Killing Their Golden Pig

At a recent industry event, the National Pork Producers announced that http://genericcialis-2getrx.com/ they would be stepping away from their iconic tagline of almost 25 years…the other white meat.The buy cialis for cheap association’s VP of marketing explained that viagra use of the tagline wasn’t driving herbal pill like viagra sales and that people seem online […]

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Beware of unintended consequences

As business owners, we often make decisions that at first blush serve the business well. But, as things roll out, there are consequences that we didn’t anticipate and don’t want. The airlines are living this out as we pharmacy products online canada – viagra free healthymaleviagra-formen.com< sample coupons – tadalafil generic – generic viagra – […]

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