Business-to-business firms, and professional services in particular, have a number of challenges when it comes to lead generation, but one rises to the top as the biggest concern: converting leads to revenue.

According to a poll by InTouch, 33% of B2B marketing professionals said lead conversion was the biggest challenge, followed by figuring out which names [...]

A recent article in the Wall Street Journal pointed out how well Method and Seventh Generation did last year with their more expensive, but green, products, in spite of a recession. The companies are even coming out with even more aggressive campaigns in 2010 that leverage their green approach. And companies like Whole Foods, Burt’s [...]

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As we’ve mentioned here on the Services Marketing Blog before, between 40% to 80% of leads are dropped. For over a decade now it’s been within reach of services firms to automate lead flow to make sure leads don’t leak out of the pipeline. But in the last few [...]

If you read today’s business books and blogs you might get the wrong impression about how easy it is to throw something together, some product or idea, and THE INTERNET will take you to financial heaven.   You might even sit in on meetings where the major topic is  basically HOW DO WE GET THE [...]

Over the next few blog posts, I’m going to dive into various aspects of exactly how product launches are done online. Think of these upcoming posts as a mini “How-to” course in online product launches.

I know that many marketers don’t really have a grasp of what exactly I’m talking about when I use the phrase [...]

I look at a lot of business-to-business Websites.

What surprises me is that despite the books, blogs, seminars, conferences, and articles about SEO and content creation, marketers still make the same mistakes they made in 2005.

Namely, sites still aren’t optimized.

In fact, SEO firm Conductor released its survey, “Natural Search Trends of the Fortune 500 /Q4 2009,” [...]

Have any of these questions crossed your mind? “How much time do my peers invest in social media marketing? What benefits are they achieving? Where will they focus their efforts in the future?”

If you’ve pondered any of these thoughts, look no further. All the answers are right here in this free report.

Watch the above [...]

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Among the fastest-growing private U.S. companies that are using social media, the results are in—social media works. Not only are these companies listed on the Inc. 500 using social media as a key part of their marketing strategy, but it’s working for them.

The overwhelming response from those using social [...]

It’s important to think of lead generation as a process, rather than an isolated event, or a series of campaigns. A process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. reduce expense-to-revenue ratio) and improve overall ROI.

Think about your [...]

I’ve had this conversation about 6 times this past week, so it seems timely to write about it as well.

For some reason — many companies and brands are not content to be who they are.  They feel the need to create some artificial hybrid of themselves…. no doubt because they’re afraid they’re [...]