[youtube nroyo_xcWGs 320 240] Professional services leaders face all types of challenges on their way to growing revenue. Marketing, business development, strategy development, you name it. There’s no cookie-cutter growth strategy. One size certainly does not fit all. But on the road to strategy development and revenue growth, there are areas that all B2B professional […]
Archive | April, 2010
The only perception that matters is the customers’. Price is the single worst point of differentiation for any organization in any industry. One of the great things about being a marketer is that I tend to walk around with a ‘marketer’s mindset’, looking at nearly everything through the eyes of marketing. Yes, I know, that’s […]
As an entrepreneur who mentors and teaches young people, I hear lots of business plans and new product ideas. Nearly all of them are exciting, full of passion and believable. But, if you can’t make your ideas memorable or interesting, chances are pretty good that no one will listen to them.
This realization led me to the idea for the 5 Second MBA Gruzzles. I know there are some key learnings that are fairly important in everyday business life. Most of the time, these learnings are buried in a business text, and only become memorable when you confront the issue in your real world business life. This is why experience counts and why I created this document.
By now you’ve probably heard about the new online learning program, Selling Consulting Services with RAIN Selling that launched just a few weeks ago. The time has come, and enrollment for the program ends today! This is your last chance to join the program at our incredible charter member deal (see details below). Over the […]
Recently, I’ve been having more conversations with marketers about lead scoring and how they can use it as a part of the overall lead qualification and nurturing process. So, what is lead scoring anyway? Here’s how I see it. Lead scoring helps quantify the value of a lead based on: the profile of the prospect, […]
In this video I interview Chris Garrett, co-author of the book ProBlogger. Here Chris provides great advice to helps businesses achieve value with social media.
Chris shares the best way to approach Twitter and how to avoid the biggest mistakes people make. He also highlights the importance of attraction, retention and conversion for your business blog. Be sure to read the other takeaways listed below.