David Maister, author of the book The Trusted Advisor, is noted for asking “Are you really trying to help or just win the business?” Ask yourself that question right now. What answer did you come up with? You may dismiss that question as simplistic, but think of the businesses that you’re most loyal to. Think […]
Archive | March, 2010
This is one of the toughest marketing truths to swallow. Just because we have all these ways to connect — does not mean your audience wants to hear from you every hour. You’re just not that interesting. Check out this e-mail I got from a reader. Pay particular attention to the 4th cialis price lebanon […]
A lot of what we talk about here on BlogNotions’ Marketers Blog focuses on marketing. (How’s that for a revelation.) Marketing, however, isn’t worth much if you can’t convert great strategy, brand, positioning, and messaging into opportunities. And it isn’t worth much if you can’t convert those opportunities into new business.
Over the past few months, I have been delivering quite a few presentations on social media to groups (conferences, conventions etc.) of business leaders. One aspect of embarking into the waters of social media that seems to give most of them some sort of buy cialis online forum tick is the idea that you have […]
There’s no shortage of advice about which strategies work or don’t work for services marketing. Yet they seem to conflict with each other regularly. So what’s the scoop? Which ones work? It’s less a question of which ones work than it is which ones will work for you given the dynamics of what you sell. […]
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Every once in awhile, someone comes along and instead of just adding to the existing industry or category — they literally change it.
In fact, they change the entire game. They re-invent the way we think. They create a want or need where we hadn't even imagined one to be. They spark spin off products and offerings — from their own company or others.
Let's look at a of couple game changers and see what makes them so revolutionary.
In this video I interview Jason Falls, founder of Social Media Explorer. Jason is an expert in helping large corporations build social media strategies.
In this interview, Jason shares the biggest mistake businesses make when using social media. He also shows the similarities between social media and public relations, how to engage customers and his excellent insights into the future of social media.