Archive for February, 2010

You’ve decided the prognosis looks good and you are ready to travel down the course of positioning yourself as a thought leader in your marketplace.  Now it’s time to “herd the cats”!  This article is a guide to help you take on the very difficult task of getting information out of your subject matter experts [...]

The January sales push well on it’s way and most B2B marketers I know are looking more ways to generate leads faster. But here’s a question to ponder…

Do you have a process have a process for handing leads (from sales) back to marketing when they are not sales ready? If not, I recommend you consider [...]