Archive | November, 2009

Launching Products in a Social World

Many of our clients ask us this: What do all the new social media tools and vehicles mean for launching new products? At Conifer Consulting a number of our projects involve developing go-to-market strategies and plans for our clients. Increasingly the strategies and plans we develop take account AND advantage of these new vehicles to […]

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Effective Lead Management: Converting More Leads Into Sales

We had a great turn out for our recent B2B Lead Generation Rountable Webinar “Effective Lead Management: Learn How to Convert Marketing Leads into Sales Pipeline.” In case you missed the live presentation, there are still two ways you can review it: Watch the Presentation recording (no registration) Read the Effective Lead Management Executive Summary

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Don’t Forget Hard Copies

The other night I talked before about fifty budding entrepreneurs. Mostly in their 20’s, these young people gave me a new-found confidence in our collective ability to generate new companies and jobs. They are wicked smart and tend to soak up almost every bit of information that is sent their way, especially from someone who […]

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Major Study Shows White Paper Power Increasing!

Listen up businesses! The white paper is here to stay and it’s only getting more important. Or so says a brand new study by Eccolo Media. I covered the main take-home message of their last report earlier this year. But this new study has some amazing findings covering everything from the influence of white papers […]

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