Drew McLellan is the author of 99.3 Random Acts of Marketing and writes a weekly column for Iowa's business journal. McLellan is a national speaker, a blogger, and owner of a marketing agency in the Midwest. See full bio
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009. Dan is the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation. See full bio
President & Founder of Tiecas, Inc., Achinta Mitra brings over 20 years of practical experience in marketing to engineers and decision makers who buy technical products and services. See full bio
Dana VanDen Heuvel is the founder of The MarketingSavant Group, a consulting-led B2B marketing firm as well as a blogger and author of several marketing e-books. See full bio
Kathy Tito, President and Founder of New England Sales & Marketing, has provided hands-on sales enablement and strategic marketing to the technology sector since 1990. See full bio
Jennifer is an award-winning communicator and brand strategist. She is president of Concentre Communications, Inc. Drawing on 25 years of broad international communications and marketing experience, Jennifer leads the firm's client engagement teams and provides senior-level strategic counsel and branding expertise. Her broad background gives her a unique strategic understanding of the dynamics of the business environment. See full bio
Hubert Lee is a seasoned marketing consultant with deep expertise in online product launches. As an experienced web marketer, he has led web technology projects for many top companies. See full bio
Jacky Tan is an Asia Pacifc Marketing & PR Strategist and a Writer by profession. He is also an avid Twitter fan. Versatile in creating successful brand, media and marketing campaigns for any companies in any industry if they wish to grow their brands in Asia in the shortest possible time. See full bio
Loreen Sherman, MBA shares her insights on managerial decision making and organizational behavior in her leadership development presentations and seminars. She is author of several business books and has launched a line of leadership modules to help CEOs, executives and managers learn at their own pace the leadership skills that will help them make strong decisions. See full bio
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When the recession hit, many companies lost their nerve. They began to second-guess their own decisions. They compromised on what they believed was right because right was too expensive. They chased after business that wasn’t really a good fit — because any business was better than the potential of no business.
Imagine yourself on your best day. It seems like you’re productive before you wake up, because something happened while you were asleep to charge your batteries, clear your thoughts, and give you inspiration while you snoozed.
You wake up and nothing can stop you. The path is clear and the ideas are flowing. You settle in [...]
I recently hosted a poll to ask fellow marketers which aspect of the B2B lead generation frustrated them the most.
Overall, 34% of the 94 participants replied that converting leads to pipeline revenue is the biggest issue for them. According to the comments, most folks weren’t surprised.
Everyday we read stories of successful marketing campaigns on the internet.
Some small company’s viral YouTube video gets massive numbers of downloads, success is just around the corner, we think. Or the website gets mentioned on a major news website, prospects must be begging for the product.
I had a great conversation with my dear friend and neighbor, Walt Thinfen. He’s the Vice President & Chief Information Officer (CIO) of a high tech company here in Pleasanton, California. I took the opportunity to get his thoughts on how our clients and other technology vendors could do a better job of [...]
Let’s say the idea vault is looking pretty empty. No one at your company has really contributed any new thoughts in ages. Does it ever make sense to ask your key players to contribute white papers, outlining new ideas for corporate growth?
This is the essence of a question submitted by Jason, working for [...]
