Imagine yourself on your best day. It seems like you’re productive before you wake up, because something happened while you were asleep to charge your batteries, clear your thoughts, and give you inspiration while you snoozed. You wake up and nothing can stop you. The path is clear and the ideas are flowing. You settle […]
Archive | October, 2009
I recently hosted a poll to ask fellow marketers which aspect of the B2B lead generation frustrated them the most. Overall, 34% of the 94 participants replied that converting leads to pipeline revenue is the biggest issue for them. According to the comments, most folks weren’t surprised.
Everyday we read stories of successful marketing campaigns on the internet. Some small company’s viral YouTube video gets massive numbers of downloads, success is just around the corner, we think. Or the website gets mentioned on a major news website, prospects must be begging for the product.
I had a great conversation with my dear friend and neighbor, Walt Thinfen. He’s the Vice President & Chief Information Officer (CIO) of a high tech company here in Pleasanton, California. I took the opportunity to get his thoughts on how our clients and other technology vendors could do a better job of selling to […]
Let’s say the idea vault is looking pretty empty. No one at your company has really contributed any new thoughts in ages. Does it ever make sense to ask your key players to contribute white papers, outlining new ideas for corporate growth? This is the essence of a question submitted by Jason, working for an […]