Jacky Tan is an Asia Pacifc Marketing & PR Strategist and a Writer by profession. He is also an avid Twitter fan. Versatile in creating successful brand, media and marketing campaigns for any companies in any industry if they wish to grow their brands in Asia in the shortest possible time. See full bio
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009. Dan is the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation. See full bio
Dana VanDen Heuvel is the founder of The MarketingSavant Group, a consulting-led B2B marketing firm as well as a blogger and author of several marketing e-books. See full bio
Hubert Lee is a seasoned marketing consultant with deep expertise in online product launches. As an experienced web marketer, he has led web technology projects for many top companies. See full bio
Kathy Tito, President and Founder of New England Sales & Marketing, has provided hands-on sales enablement and strategic marketing to the technology sector since 1990. See full bio
President & Founder of Tiecas, Inc., Achinta Mitra brings over 20 years of practical experience in marketing to engineers and decision makers who buy technical products and services. See full bio
Jennifer is an award-winning communicator and brand strategist. She is president of Concentre Communications, Inc. Drawing on 25 years of broad international communications and marketing experience, Jennifer leads the firm's client engagement teams and provides senior-level strategic counsel and branding expertise. Her broad background gives her a unique strategic understanding of the dynamics of the business environment. See full bio
Loreen Sherman, MBA shares her insights on managerial decision making and organizational behavior in her leadership development presentations and seminars. She is author of several business books and has launched a line of leadership modules to help CEOs, executives and managers learn at their own pace the leadership skills that will help them make strong decisions. See full bio
Drew McLellan is the author of 99.3 Random Acts of Marketing and writes a weekly column for Iowa's business journal. McLellan is a national speaker, a blogger, and owner of a marketing agency in the Midwest. See full bio
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Q: Do you have any recommendations for marketing services to service companies? I am often in a position of trying to address the client’s needs but not getting to meet the ultimate client—I feel at the mercy of a client with whom I don’t have contact.
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When it comes to white papers, the last thing you write is just as important as the first.
The very last line of text in any white paper should be a call to action. The call to action is really a specific instruction to your reader. If you’re conjuring up images of a video of grandpa [...]
While chatting with a client recently, she told me that she had just met with her third new boss this year to explain the company’s new lead nurturing process.
The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what IS and ISN’T lead [...]
It’s no secret that many brands are embracing social media. From international heavyweights like Ford and Coca-Cola to local ice cream shops, everyone is trying to figure out “how to get social media done.” In several client meetings recently, the discussion has turned to the subject of staffing up for social media and to then [...]
