Archive for August, 2009

Recognizing a Thought Leadership Moment in Your Industry

by Dana VanDen Heuvel, August 25, 2009

For all of the discussion that’s being had about thought leadership marketing and social media, one of the most important aspects of the conversation that’s usually squelched by the “bright shiny object syndrome” piece of the conversation is the need to keep your eyes and ears open for emerging thought leadership moments that you can [...]

Lessons on Using LinkedIn for Lead Generation

by Brian Carroll, August 24, 2009

I’ve heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. I often get asked questions like “how do you generate leads via LinkedIn (without alienating your network)? How are you doing it? What works, and what doesn’t etc.”

In this post, “5 steps [...]

Grace

by Drew McLellan, August 19, 2009

As the recession pounds on, it wears on people. Everyone is a little more uptight, a little more worried and as a result, perhaps a little more “me focused.”

That gets in the way of us being capable of offering our customers, co-workers and employees something very valuable.

Grace.

Four Unusual Places to Promote Your White Papers

by Michael Stelzner, August 17, 2009

Do you have a white paper that needs a little more attention?

What follows are four “not so obvious places” to promote your white papers.