Archive | June, 2009

Video: Using Facebook for Your Business

Everyone’s heard of Facebook. Perhaps you use to keep in touch with your college pals or keep your family updated on what’s going on with the kiddies. But did you know you can actually use Facebook for business? YES, it’s really true. I recently sat down with one of the world’s leading authorities on Facebook […]

Continue Reading

5 Lead Nurturing Tips to Create Relevant and Engaging Emails

A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite “lack of relevance” as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that […]

Continue Reading