Archive for February, 2009

New Study Reveals White Paper Role With Techies

by Michael Stelzner, February 24, 2009

There has been a literal smorgasbord of recent studies on the power of white papers in the last few months.

This one is fresh from MarketingSherpa’s 2009 Business Technology Marketing Benchmark Guide.

There is SO much gold in this report that I’ll be making multiple posts related to it.

Using Thought Leadership Tactics for Lead Generation

by Brian Carroll, February 23, 2009

As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers.

I’ve written a number of times on using educational marketing and certain aspects of thought leadership to generate leads, and I thought this post by Dana VanDen Heuvel over [...]

Launching your Product: What to Avoid

by Reena Kapoor, February 18, 2009

I’ve worked with many clients to help bring new products (and services) to market and even when the offering has real value to offer and a strong, differentiable place to occupy in its universe, I find some common mistakes get in the way. Often a launch that can be great, is simply good or worse, [...]