Archive | January, 2009

How to Use Social Media for Lead Generation

I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that […]

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Managing Upward – Tips on Handling a Demanding Boss

“My boss is driving me nuts” vented Richard, a director at a large software company and client of ours. “He’s constantly changing his mind on what my team’s priorities should be.” I personally heard three such executives in December exasperated that they were being asked to get more done with less while also being asked […]

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