This is the year of the writer! With literally hundreds of nominations pouring in, this year’s 3rd annual competition was intense. The 37 finalists have been carefully examined, with the greatest weight on the quality of their content. What follows are the top 10 blogs for writers. If you’re a writer, you’ll find daily doses […]
Archive | October, 2008
Why do so many companies struggle with the lead generation process? Simple. Even the very best lead generation program cannot compensate for poor teamwork and collaboration. You can actually achieve major ROI gains by optimizing a just few key aspects of your lead management process.
I’ve now worked on several strategic positioning projects for clients and have come to the realization that the harder part is not developing strong positioning for companies or their products. The greater challenge actually lies in implementing it successfully. Don’t get me wrong. Developing strong, distinctive and meaningful positioning is crucial. And, contrary to popular […]