Let’s say you’ve been tasked to create a white paper (or an article, blog post, …). Who should you interview in the process of preparing to write? This is an important question. It came up while I was training a group of engineers on writing white papers.
Archive | August, 2008
I was recently interviewed for an article on lead management by Chris Koch who works for ITSMA, the Information Technology Services Marketing Association. In the article titled, “Building a Marketing Funnel and Other Lead Management Tips,” I give the five tips on how you can make your B2B lead management more effective, which are: