If you are a blogger, marketer or a writer you face a very serious challenge. What’s the problem: People don’t pay attention anymore (I am a prime example). Think about it:
Archive | July, 2008
I went to a NorCal-BMA breakfast on March 20th where Drew Meyer (Senior Product Marketing Manager at Network Appliance’s StoreVault division) spoke about selling to SMB – a hot topic among many enterprise companies looking to expand their footprint into this space. Drew spoke about his experiences in selling to this segment and his findings […]
The biggest obstacle to go-to-market success (and lead generation ROI for that matter) is the lack of good execution. A recent Chief Marketing Officer (CMO) Council’s study, “Driving the Bottom Line from the Front Line,” assessed the go-to-market processes and capabilities of global companies.