Archive | July, 2008

Marketing to Small & Medium Business

I went to a NorCal-BMA breakfast on March 20th where Drew Meyer (Senior Product Marketing Manager at Network Appliance’s StoreVault division) spoke about selling to SMB – a hot topic among many enterprise companies looking to expand their footprint into this space. Drew spoke about his experiences in selling to this segment and his findings […]

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Go-to-market Success Depends on Execution

The biggest obstacle to go-to-market success (and lead generation ROI for that matter) is the lack of good execution. A recent Chief Marketing Officer (CMO) Council’s study, “Driving the Bottom Line from the Front Line,” assessed the go-to-market processes and capabilities of global companies.

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