Archive for June, 2008

I don’t know about you, but as a b-to-b marketer who focuses on telesprospecting and lead nurturing, even I’m a bit overwhelmed by the fervor around social media marketing.

Don’t get me wrong. I’ve blogged for five years, and I’ve been Twittered, LinkedIn, Facebooked—and I’m waiting to be Pownced.

Over the holiday I read four business books but only one stood out as a “must read.” The book is “Drilling for Gold” by John Warrillow, and it’s full of very practical and insightful approaches to winning in the small/medium business (SMB) market.

Here are some US Census Bureau statistics that surprised me.

Just arrived back from the MarketingProf’s convention with a fresh new study in hand from MarketingProfs Research Insights.

What’s interesting about this study is the examination of white papers in relation to B2B sales leads.

What follows is a detailed review of the findings: