Andy Grove said “only the paranoid survive” referring to the hyper vigilance that all businesses should have when it comes to competition. Your product marketing managers are usually the ones charged with being the keepers of competitive information. But they often struggle to meet the demand for current, relevant competitive information. Why is that?
Archive | May, 2008
Is fear of the competition preventing you from releasing a masterful white paper? Are you certain your ideas will be embraced by prospects, but are scared the competition will simply copy you? These are big questions—and surprisingly common concerns.
”We know more about our prospects (leads) than we know about our current customers” was a shocking statement I heard from a client and it stuck with me. In fact, it’s the impetus for this post. When you have a complex sale, it can be easy to think of lead generation as only a process […]