Archive | April, 2008

Are You Trash Talking Prospects?

Do you find it hard to engage with prospects or customers? If so, keep reading… I was recently on the phone with Jill Konrath, author of Selling to Big Companies. I explained a project I am working on and she said, with great excitement, “You MUST read this article I wrote.”

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Think like a savvy investor with lead generation

I was recently talking to a marketing leader about his 2008 strategy and he brought up some concerns he had about the economy and its potential impact on him and others. Can you blame him? In years past, marketing has been favorite target for cuts by CFOs and CEOs as they look to conserve cash […]

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On Optimizing Your Outsourced Telesales Partnership

This week I had the great honor and pleasure of being interviewed by Brian Carroll, author of Lead Generation for the Complex Sale and CEO of InTouch, a top notch lead generation firm. The topic was how to select and optimize outsourced teleprospecting. What prompted the podcast was a conversation earlier with Brian in which […]

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