Archive | March, 2008

The Reason Most Writing Is Never Read

Have you ever wondered, “Who reads this stuff?” Or how about, “Who wrote this awful copy!” I have to admit that MOST of what I read literally bores me to death (my 1-second attention span doesn’t help!). However, every once in a great while, I happen across something that grabs me by the eyeballs and […]

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Corporate Integrity and the Role of Marketing

One of the bright spots in IT spending today is enterprise software and services that support the alphabet soup of compliance regulations (SEC, SOX, PCI, HIPAA, FISMA, OSHA, etc.). One of our clients, SAP, is doing a great job capturing share as the market for governance, risk, and compliance (GRC) software is expanding rapidly. Perhaps […]

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