Loreen Sherman, MBA shares her insights on managerial decision making and organizational behavior in her leadership development presentations and seminars. She is author of several business books and has launched a line of leadership modules to help CEOs, executives and managers learn at their own pace the leadership skills that will help them make strong decisions. See full bio
Jennifer is an award-winning communicator and brand strategist. She is president of Concentre Communications, Inc. Drawing on 25 years of broad international communications and marketing experience, Jennifer leads the firm's client engagement teams and provides senior-level strategic counsel and branding expertise. Her broad background gives her a unique strategic understanding of the dynamics of the business environment. See full bio
Drew McLellan is the author of 99.3 Random Acts of Marketing and writes a weekly column for Iowa's business journal. McLellan is a national speaker, a blogger, and owner of a marketing agency in the Midwest. See full bio
Kathy Tito, President and Founder of New England Sales & Marketing, has provided hands-on sales enablement and strategic marketing to the technology sector since 1990. See full bio
Hubert Lee is a seasoned marketing consultant with deep expertise in online product launches. As an experienced web marketer, he has led web technology projects for many top companies. See full bio
Dana VanDen Heuvel is the founder of The MarketingSavant Group, a consulting-led B2B marketing firm as well as a blogger and author of several marketing e-books. See full bio
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009. Dan is the author of ViewPoint | The Truth About Lead Generation, a blog exploring issues related to B2B sales, marketing and lead generation. See full bio
President & Founder of Tiecas, Inc., Achinta Mitra brings over 20 years of practical experience in marketing to engineers and decision makers who buy technical products and services. See full bio
Jacky Tan is an Asia Pacifc Marketing & PR Strategist and a Writer by profession. He is also an avid Twitter fan. Versatile in creating successful brand, media and marketing campaigns for any companies in any industry if they wish to grow their brands in Asia in the shortest possible time. See full bio
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In B2B marketing, when you have many potential buyers who are involved in the buying process, how do you connect with these people in a memorable way?
If you look at most lead generation messages, they often contain industry jargon and abstract ideas. Interestingly, that’s part of the reason many of them don’t work. Our future [...]
Ask a Sales VP “did you make your quota last quarter?” and you get a “yes/no” answer. Ask a Marketing VP, “did you make your numbers last quarter?” and you get a blank look. Why is that?
Most CEOs don’t hold their Marketers and PR firm as accountable as Sales because, presumably and mistakenly, they’ve been [...]
Writing persuasive white papers? Trying to sell with your paper?
What I am about to share… is my secret weapon. (Frankly, I cannot believe I am even documenting this.)
If you want to influence your readers buying behavior—especially if you’re targeting business professionals—then you need to make sure your white paper has one of these.
