Many things with lead generation seem easier than they are. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. That amounts to literally billions of wasted marketing dollars. The speed of lead follow-up is a major contributor to this problem.
Archive | November, 2007
By Michael Stelzner on November 28, 2007
Should I keep my secrets to myself and my paying clients? Or should I use them as a marketing weapon? These are very important questions that emerged while I was speaking at MarketingSherpa’s B2B Demand Summit. Here’s the back-story.