Archive | August, 2007

Lead Nurturing Content Ideas and Tactics

I recently wrote about how lead nurturing improves lead generation ROI. If you aren’t doing lead nurturing to your early stage leads, I encourage you to get started today. When it comes to actually doing lead nurturing, I find that many marketers get stuck because they lack enough good content to do it consistently. So […]

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The Power of Word of Mouth

Today I was struck by how powerful my wife’s mom’s club is in terms of word of mouth. Gina, mother of our four kids, is a board member of the Livermore Mothers club. She was drawn to this community of moms who support, inspire, and share experiences with one another. Like most moms, these are […]

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